The Jessops Group was previously made-up of two sides to the business; Jessops Photo and Jessops.com but now both divisions have been bought by CEWE and Peter Jones respectively – and BOTH are reinstating their contracts with Mediaworks.

After working with the Jessops brand over the last 12 months, we’re glad that our hard work and successful campaign performance has meant Mediaworks have been re-confirmed as the SEO partner for both companies. Like a phoenix from the ashes, Jessops has risen again!

Jessops’ core camera and photography accessories range has been launched back into the online and high street retail community thanks to a joint venture between Peter Jones and Hilco. The Dragons Den investor appointed Simon Joseph as Associate Director of eCommerce at Jessops to propel the brand into further online success.

Although Jessops.com will form the main source of income for the photography retailer, Jessops are also reopening 30+ high street stores around the UK which will save up to 500 jobs.

Meanwhile, photo-finishing company CEWE who are responsible for managing photo services for the likes of Argos, WHSmith and Superdrug, have taken-over the brand of Jessops Photo. They will continue to offer the photo book service along with a number of personalised homeware and photo gift options.

Here at Mediaworks, we are really pleased to have Jessops and Jessops Photo back on board, and can’t wait to increase quality web traffic and help both brands achieve the potential of their SEO campaigns.

As part of our charity alliance with Macmillan we held an Easter Egg Raffle on Thursday 28th April with 1st, 2nd and 3rd prizes.

Treats in the 1st prize hamper included chocolate eggs, cookies, chocolate bunnies and a chick beanie baby!

The raffle donations have contributed to our Macmillan target for 2013 and our winners went home very happy.

Business Design Centre, London

As one of the leading online marketing agencies in the UK, we are sharing our expert SEO knowledge with you… and it’s completely free!

Everyone is aware that the industry is constantly evolving, so to get one-up on your competitors we are holding a half-day conference to demystify the ever-changing world that is SEO.

When?

On 18^th April at 9.30am, Mediaworks are hosting a FREE search engine optimisation conference and presentation covering all the latest topics and trends in the SEO industry.

Running order:

• 09:30 – 09.45 Registration & Breakfast
• 09:45 – 10.00 Introduction
• 10.00 – 11.30 SEO Explained
• 11.30 – 11.45 Break for Refreshments
• 11.45 – 13.00 Advanced SEO
• 13.00 – 13.30 Panel Q&A

What?

Covering both ‘SEO Explained’ and ‘Advanced SEO’, this must-attend event is ideal for those keen to know more about how Google works and how the latest algorithm changes have affected rankings.

Topics covered include:

• Quality over Quantity – A guide to link building excellence and how to make sure you get it right!
• The Cold, Hard Facts – Know where your investment is going and how to spot the good from the bad.
• Penalised by Google – A guide to the Disavow tool and how to avoid Google penalisation.
• Trending Topics – What’s new in the industry and how can you build updates into your SEO strategy.
• The Future of SEO – How to adapt to the ever-changing world of SEO and deciding whether Google is a “Friend” or “Foe”?

Who

Keynote speakers include Head of Search Daniel Hoggan and Business Development Director Phil Dedman:

• Daniel oversees online marketing strategies and progression for a wide range of national and multi-lingual campaigns including Viking Direct, Travelex and ScS.
• Phil has worked with many global companies over the last 25 years and continues to be involved with campaigns internationally for both SMEs & Blue chip companies.

Both have played a critical role in the rapid growth Mediaworks has encountered over the last 5 years. They are more than happy to answer any questions you may have about our services, campaign strategy and how we can help your business maximise its online potential.

Why?

The SEO landscape is ever-changing as Google constantly seeks new, more intuitive ways to give internet searchers the best results.

These algorithm changes aren’t implemented to trip-up SEO companies and their clients; rather to ensure search results are as natural and helpful as possible.

This premium conference will help you to understand practical, easy-to-implement approaches to SEO and how to adapt in a constantly evolving industry.

For example, one of the most important Google updates focused on links. This session will teach attendees about the importance of quality over quantity and what this means for your overall search rankings.

As one of the most up-and-coming online marketing practices, SEO ‘rules’ are sometimes hard to find. However, our topics will cover best practice guidelines which guarantee to help your business receive more quality traffic.

…Plus!

All attendees will receive a fully comprehensive technical 40 page audit of their website and key competitors. This is available upon request – speak to Phil after the event for more information.

Where?

This fantastic event isn’t one to miss. It will be held at London’s prestigious Business Design Centre on 52 Upper Street, Islington or simply tap N1 0QH into your navigation devices.

The conference starts at 9.30am and will run until approximately 13.30, with time at the end to speak to both Daniel and Phil.

How much?

Admission is completely FREE! Simply email your details to Tracy Allardice or call 0191 404 0100 to book your place.

On Friday 15^th March 2013 our very own Content Marketing expert Claire Stokoe will be speaking at the highly-anticipated LinkLove 2013 SEO conference in London.

LinkLove is an annual event organised by the dedicated online marketing consultants at Distilled, and brings together the latest and greatest SEO bods from the online marketing world for one action-packed day of learning.

Aimed at SEO practitioners, the event is perfect for those wanting to advance their skills and expand their horizons; found out more at http://www.distilled.net/events/linklove-london/

A bit about Claire…

Claire’s background in social media and search marketing makes her the ideal candidate for joining the likes of Rand Fishkin from SEOmoz and Wil Reynolds from SEER Interactive to inspire SEO enthusiasts.

She is the leading lady when it comes to creating shareable digital campaigns for our clients, and can usually be found creating visually stunning and bang on-trend infographics which just beg to be shared.

Some of her recent infographics include What Type of Content Marketer Are You? And How to Cook up a Winning Meme.

To get 2013 off to a great start, we are really excited to announce retained contracts with shoe giant Brantano and outdoor clothing retailer Cotswold Outdoor amongst many others.

We have worked exceedingly hard to achieve top rankings for both clients and look forward to bettering these results as their businesses grow in the New Year.

Brantano

Brantano

Our collaboration with Brantano started way back in January 2012 and over the last 12 months we have worked closely with their eCommerce team to increase quality website traffic and improve conversion rates.

Heading into the New Year we will embark on bigger & better SEO campaigns and take full advantage of the millions of shoppers heading online to find the latest footwear bargains.

Cotswold Outdoor

Cotswold Outdoor

As for Cotswold Outdoor, we have big plans for them too. We recently celebrated their 1 year anniversary of their SEO campaign so are keen to beat the amazing 2012 results and boost their online revenue even more in 2013.

Our greatest challenge for this year is to keep Cotswold Outdoor ahead of their competition and in the eye line of as many potential customers as possible, which we can’t wait to get stuck into!