- Job Role
- Head of PPC
- About John
- Starting out as an Online Marketing Manager for the likes of Freedom Direct and a number of leading travel and tourism companies, John joined Mediaworks as our Head of PPC with a passion for numbers and a fondness for AdWords.
Posts by John Cave
Our Head of PPC John Cave gives his expert opinion on the increasing nosiness of Google and the importance of Affinity Categories and In-Market Buyers.
John Cave, Head of PPC, gives an expert’s view on what happened in 2013, and his predicted PPC trends for 2014 .
Google has started a phased roll out of its ‘Google Certified Shops’ scheme across the UK, following considerable success in the US. But how will it work?
Last month, Google AdWords quietly announced that there would be a change to how they calculate Ad Rank. But how does this affect SEO and PPC campaigns?
Here are our top tips for maximising the effectiveness of your PPC campaign this Christmas.