Joining the team we have two new copywriters who will be taking on the job of optimising client’s websites with engaging copy and writing high-quality articles and blog posts. Lee Dover joins the copywriting team from his position as motoring editor with Axonn Media in Leeds. After graduating from Sunderland University in 2010 with a Ba Hons in Journalism, he worked his way up the ranks from content writer to content editor, then into the specialised role of motoring editor.

Our second new copywriter, Maya Verber, comes to us from Northumbria University where she has been working as a region, engagement and partnerships assistant since graduating from Newcastle University last summer with a BA Hons in Philosophical Studies. While at university she angled her degree towards communications and the media and gained copywriting and editing experience with the Royal College of Nursing.

Simon Laing joins our online PR team and brings with him his fluency in Spanish, Portuguese, French, Italian and Catalan. Previous to his appointment with Mediaworks, he has worked as a translator and in international sales in various sectors including engineering and media. He has also trained and worked as a teacher of English as a foreign language, both here and in Spain.

He said: “I’m really looking forward to making the role my own and hopefully bringing something new to the company to help continue with its success.”

Specialising in Pay per Click (PPC) marketing, we have John Cave joining our SEO team to build our PPC channel and service the growing demand for our PPC services. Prior to his new position, John worked as an online marketing manager within the travel industry but has also worked across other industries such as finance, law, e-commerce and utilities demonstrating success across the board.

And last but certainly not least, we welcome Marc Russell to Mediaworks as our head of operations. Marc has spent the last seven years as programme manager for digital agency, TH_NK contributing to the growth from being a North East based agency with local clients, to a national agency with multi-national clients. Before TH_NK, Marc worked for eight years as a project manager for Nissan Europe delivering information systems across 13 major European sales markets.

Speaking about his new role, Marc said: “I have joined Mediaworks with the aim to streamline the company’s current operations, and support the company in continued growth and expansion.”

New Staff Members at mediaworks

Following the huge achievements of 2012, Mediaworks are pleased to announce the appointment of 11 new members of staff to the already impressive team.

Joining us in the swanky new 7,500 sq. ft. offices at Studio 11, there is more than enough room for the new team-members to make their mark and with new business being won every day there will be plenty of work to be getting on with!

Entering into the final quarter of the financial year, Mediaworks are on target for doubling turnover for the fourth consecutive year. 2013 is set to be even more impressive, as the business expands to ensure that we continue to give the highest level of service to our 200+ catalogue of clients.

Now in its 6^th year of business, Mediaworks continues to make a name for itself as one of the fastest growing digital marketing companies.  Managing Director, Brett Jacobson says: “To secure the success of Mediaworks, we need to have exceptional individuals who strengthen the team and bring a positive and ambitious attitude. Within the last year we have doubled our employees, and we expect that 2013 will see more new faces joining our dedicated team of SEO experts.”

With the addition of new staff, Mediaworks will benefit from new skill sets and experience that will help us drive towards more success as the year unfolds.

Gentoo Group

We are proud to announce that Mediaworks Online Marketing have been awarded business to help expand Gentoo Group’s Homes division.

Already highly successful in the property market, Gentoo builds, manages and rents homes in the North East and has helped thousands of people to buy and rent under innovative schemes that are affordable and mindful of the environment.

This exciting new partnership will focus on improving Gentoo Homes visibility online through a bespoke SEO campaign increasing their regional development and local searches allowing Gentoo Homes to take full advantage of ever growing search traffic for the housing market.

As well as the search engine optimisation expertise of Mediaworks, Gentoo will also benefit from the help of North East web development company AYO Media as they improve and expand the information on the Homes division of the group. This joint effort of providing a new look and a modern marketing strategy will secure a healthy return on investment for the Gentoo Group.

Our team of SEO professionals will continually adapt the campaign for Gentoo Group, to make sure that we are keeping high ranking search results that lead to increased organic traffic to their site.

Mediaworks Online Marketing are proud to be sponsoring this year’s ‘Marketing: the art of’ event at the Tyneside Cinema on Tuesday 20^th November. As a sponsor, we’ve been able to secure a whopping 25% discount for our contacts by calling 0191 426 6333 or emailing caroline.dowie@be-group.co.uk, quoting MEDIAWORKS25 to book your discounted places.

Back for the fifth year, this event will build on the success of previous years’ conferences offering marketing tips and tricks that will get your business noticed for the right reasons. As ever, there will be a fantastic range of keynotes and interactive workshops that will help drive your business forward.

More and more businesses are exploiting the same digital and direct marketing channels, so it’s never been a better time to think differently about the way you market yourself and your business. This year’s marketing conference will help you to discover how to get your message to the right people, as well as how to stand out from the crowd.

Speakers of the day at ‘Marketing: the art of’ will include:

• Geoff Ramm – a multi award-winning marketing speaker, he will introduce brand new material from his ‘OMG – Observational Marketing Greats’ book, showing you how you can learn from other companies’ eye-catching marketing and apply it to your own business.
• Lesley Everett – a thought leader on personal branding and reputation management, she will be demonstrating how you can brand yourself to stand out from the crowd for the right reasons.
• Alan Stevens – listed by The Independent newspaper as one of the UK’s top ten media experts, he will be helping you to get your story into the media by giving you information to better understand journalists and what they want.
• Roy Sandbach from P&G – will explain how to build successful brands today and in the future.
• Steven Parker from Mediaworks – will be advising you on how to achieve outstanding SEO by making the most of search engines, as well as giving hints and tips on emerging trends and industry analysis.

More speakers are to be announced soon, so take advantage of this discounted offer and get in on the North East marketing event of the year – this November! Standard tickets are available at £145+VAT and along with the Mediaworks offer; you can also purchase two tickets, and get the third ticket for half price.

For more information visit www.marketingtheartof.com

Mike Lynch Advertising

Our expertise as one of the leading digital marketing agencies in the UK has led to a successful partnership with Mike Lynch Advertising agency, on a variety of national and international projects.

This collaboration sees two specialist agencies come together to provide a full media package incorporating the traditional media know-how of Mike Lynch advertising, and the search engine optimisation and digital marketing knowledge of Mediaworks.

With notable campaigns for Nexus and NE1, we are also currently working together with leading airline Eastern Airways who are focusing their SEO campaign on location specific keywords to promote their most popular flights, in addition to utilising our service of Pay Per Click marketing.

As well as optimising the Eastern Airways English site, we will be using our Multilingual SEO team on their French site targeting local destination keywords and increasing natural search results on the French search engines. As part of this international campaign, our team will ensure that each country’s SEO strategy is working towards achieving the company’s local and global objectives.

Our relationship with Mike Lynch Advertising has opened the door to many new clients, and has enabled us to further demonstrate our ability to improve a company’s visibility online and increase return on investment with our bespoke SEO campaigns.

UK Search Awards 2012

Following another record-breaking year of business, Mediaworks are delighted to announce that we have been shortlisted for the second year running for “Best SEO Agency” and “Best Retail Campaign” at the UK Search Awards 2012.

Celebrating the very best in SEO, PPC and digital marketing, the UK Search Awards – held at the impressive Emirates Stadium in London  – have shortlisted Mediaworks for four awards in total including “Best SEO Campaign” and “Best Retail Campaign” for our work with footwear giant Brantano, “Best Leisure Campaign” for our successful strategy with Grainger Games, and “Best SEO Agency”.

Grainger Games were shortlisted for Best Leisure SEO Campaign

Brantano were shortlisted for Best Retail SEO Campaign & Best SEO Campaign

Featuring a judging panel of some of the UK’s leading names in Search including Google UK, State of Search, Beyond and Expedia EAN, they will meet to discuss the highest scoring entries, consider any supporting materials and agree a winner for each category. The winners will then be announced at the awards dinner on Thursday November 1^st.

On hearing the news of being shortlisted in four major categories, Mediaworks MD Brett Jacobson said: “We are delighted to be shortlisted again this year, and to go from being shortlisted for two awards last year, to four awards this year is a testament to the hard work of all our staff. The competition is tough in each category but we are confident that the evidence of our success with our clients will put us in good stead for a win.”

To reach the shortlist for an award such as Best SEO Agency, there is a stringent set of criteria that Mediaworks had to meet including:

• Agency Objectives.
• Recent Campaign Examples.
• Recent Achievements.
• Challenges to the Business.

By demonstrating the success of the last 12 months – and how Mediaworks have provided impressive return on investment for our large portfolio of clients – has put us  forward for this prestigious award in the digital sector.

The quality of the competition this year is impressive with the UK Search Awards attracting some of the largest SEO agencies in the UK such as LBi and MediaCom. Just to be shortlisted is high praise indeed and the icing on the cake for Mediaworks as we celebrate our fifth birthday this month.

To celebrate five years of impressive growth into one of the UK’s biggest digital marketing agencies – and the last year that has seen Mediaworks welcome 15 new members of staff – we are preparing to move into a new 7,500 sq ft office space. Currently undergoing extensive refurbishment, the new home will be high-tech, open plan and created with an aesthetic that will stimulate creative success.

This move marks another milestone in the Mediaworks story, making it possible to continue to expand our dedicated team of SEO professionals to meet the demand of new business, as well as maintaining the excellent results of long-standing clients. Fingers crossed that the next milestone is a big win at the UK Search Awards so the celebrations can continue well into November.

The Web Copywriter candidate will need a strong grasp of the English Language and be able to create original copy to meet our clients specifications. We are looking for a team player who is creative, has an eye for detail and can organise their own time efficiently. As part of the web copywriters role, the candidate will also be writing clear and concise articles for websites and blogs as part of our SEO campaigns.

As one of the largest digital marketing agencies in the UK, we need content that is interesting to the reader as well as being recognised by search engines. Candidates should have a passion for writing and have a relevant degree in English, or associated degree programs such as Journalism, Communications or Advertising. Previous experience in search engine optimisation would be advantageous but not essential.

If you would like to join our illustrious team then please take a look at our available web copywriter jobs here at mediaworks online marketing.

The link development executive role needs the candidate to be able to comprehend the technical nature of search engine optimisation, and to have an understanding, or ideally, practical experience in utilising effective link building methods for international campaigns in the native languages.

We are placing key focus around French, Spanish, Dutch, Danish and German speakers but please contact us if you speak another language and feel you can be a strong addition to one of the largest and continually expanding digital marketing agencies in the UK.

If you feel you have what it takes to join our innovative team then take a look at our Multilingual Link Development Executive jobs today.

Since 2008, we have been working with Beecham Peacock to target their top end keywords and get them the highest Google rankings in their sector. Following a successful campaign resulting in a variety of top 3 positions on google.co.uk, including a longterm #1 spot for the keyword ‘Personal Injury Solicitors’, we are now looking to start a lucrative new SEO campaign to target a larger, more competitive slice of the market.

The new online marketing campaign for Beecham Peacock will concentrate on a wide range of additional keyphrases centered around the Personal Injury sector among other top end terms. Our comprehensive campaign will, over time, naturally raise the company’s profile and the keyword rankings providing a larger Return On Investment (ROI) each year.

Our committed team of SEO professionals focus on long-term relationships and continued results so that clients can reach their business goals, and we can retain their business. We run a see-through approach to our campaigns, with every step explained so you can see how your investment in us benefits your bottom line.

If you are interested in speaking to us about SEO, why not contact one of our team today.

This partnership began in April 2011 and within one year we have helped Grainger Games rise up the search engine rankings providing a healthy Return On Investment (ROI) for this already highly successful North-East business.

Following this success, Grainger Games have decided to continue to invest with Mediaworks and we have accepted the task of making this next year even more profitable.

This year, our comprehensive new marketing strategy for Grainger Games will help target further areas in their market including the used game market for trade-ins and pre-owned games while sustaining their top 5 rankings for previous keywords. With a comprehensive marketing campaign, we are confident that we can increase exposure and produce a higher Return On Investment (ROI).

We continually adapt our bespoke marketing strategies, to help fine tune your website to increase the proportion of visitors who take an action that directly benefits your business. So with every contract renewal we bring new focus and a tailored campaign that will prove more successful than the last.

If you’re interested in speaking to us about a Search Engine Optimisation campaign, why not speak to one of our team today.