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A Gem of a Client
Monday, 18th July 2011
Trends in the UK jewellery market have seen significant change over the past few years. The desire for white gold and costume jewellery has resulted in a drop in the demand for yellow gold and an increasing desire for more “modern” pieces. Collectable pieces such as charm bracelets have surged in desirability, making way for increasing success for various designer jewellery brands. The customer purchasing process has also witnessed major changes due to the availability and accessibility of online jewellery stores.
Taking these changes into account, we are thrilled to announce that Mediaworks have been appointed to work on Queen of Charms online marketing campaign. Queen of Charms are unique online jewellery retailers who pride themselves on equalling any high street retail experience. They stock a huge range of jewellery, from well known high street brands to some beautiful intricate pieces from lesser known up and coming designers. They specialise in charms, charm bracelets, designer and costume jewellery, and have recently updated their impressive website with an “accessories for him” section – stocking everything from cufflinks to bracelets.
Mediaworks will be working on Queen of Charms’ SEO campaign, aiming to increase their brand visibility and therefore climb the search engine results pages for keywords and terms related to their products. We can’t wait to get started and anticipate some great results over the next few months for the Queen of Charms team!
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