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Google Promoting Voucher Codes Through PPC in the UK
Tuesday, 7th February 2012
This morning we discovered that Google were testing voucher code placements within the Pay Per Click advertising for UK users.
This was reported as early as June 2011 in the US and Canada, but this is the first of the UK tests we have seen.
A search for “Keyword Tool” showed the screenshot below on both a non-signed in and signed in account – the common denominator being that no AdWords account existed.
However, a smaller voucher offer appeared for a signed in account that had a connected AdWords accounts, as shown in the screenshot below.
This takes you to a Google AdWords redemption page:
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