In Google We Trust

Ofcom LogoAs the future generation are depending more and more on the Internet and search engines as their source of information is it any wonder that one in three 12-15 year olds think that the most truthful results are shown first on search engines in a recent Ofcom report.

While two-thirds of children aged 12-15 (66%) make some kind of check when visiting new websites, a sizeable minority (25%) do not tend to make any checks. Both of these measures are unchanged since 2007. One in five 12-15s who use search engines say they do not know how results are ordered (18%), and one in three thinks that the most truthful are shown first (32%).
Source: Ofcom UK children’s media literacy 2009 Interim Report

What effect will this have on the future of SEO I hear you ask?  The dependency on major search engines to get the latest, and correct, information over the last couple of years has become very apparent in everyday situations.

The power of instant information from search engines, such as Google, is what makes them key to our daily lives and the heightened trust in them by the younger generation can only increase the profitability of customers harnessing online marketing in years to come – the youth of today are your customers of tomorrow!

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