The Power of Links

Google Screenshot of Click Here search result

At Mediaworks we like to highlight to clients the main aspects of Search Engine Optimisation (SEO) in order for them understand how it will help their marketing campaigns.

One area of particular importance when discussing with clients the benefits of SEO, is how the number of inbound links can help establish good rankings and more specifically how inbound links that use relevant anchor text based around their main keywords can dramatically help with their position in the major search engine rankings.

To help clients understand the power of links, we like to use the example of ‘click here’.  By performing a simple Google search for the terms "click here" it is possible to clearly show the influential nature of anchor text.

None of the top 5 sites on the 1st page actually contain the exact key phrase “click here" anywhere in their content. It is through the sheer number of ‘click here’ anchor text links pointing towards these 5 websites that they have achieved the top 5 slots for this a key term that has over  1,390,000,000 competing sites.

By using the correct anchor text for your key business activities, it is possible that Google will add much greater relevancy to your site and in turn allow you to achieve much higher rankings.

 

Post new comment