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Pumphreys Coffee: An Online Success
In July 2009 we started an online marketing campaign with Pumphreys Coffee to improve their online presence through a variety of coffee based keywords.
By selecting a host of competitive, highly searched keyphrases we have seen great success for Pumphreys Coffee following a long and very rewarding search engine optimisation campaign.
Below you will find a selection of keywords that were selected as targets to drive traffic to the website whilst also ensuring that Pumphreys Coffee gained exposure on a national level.
By working closely with Pumphreys Coffee we have witnessed a 74% increase in Organic (search engine) traffic during a month-on-month comparison (July 2009 vs. February 2010) – this also resulted in a 58% increase in new accounts over the same period.
When analysing the data further, we also achieved an 86% increase in non-brand keywords. This is traffic that was previously untapped by Pumphreys Coffee.
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