Top 5 Search Engine Marketing Tips

Being specialists in Search Engine Optimisation , we always get asked what 5 things can a client change to increase their rankings. The top 5 tips we give out have increased their rankings in the search engines (such as Google, Yahoo!, MSN) within the first 3 months.

Our clients have commented on how straight-forward we make SEO. We make it so that a person with NO computer literacy can grasp what we are doing, but can understand the benefits and rewards to them.

Time and time again the same 5 problems keep cropping up. These are problems that, as specialists in Internet Marketing, are rectified easily within a few hours. By using Mediaworks clients have benefited from all types of industries such as CNC Machining, Offshore Cabling and Presents & Gifts.

We have decided to release our tips to help anyone who is interested in increasing their Search Engine Rankings. These tips have helped Mediaworks achieve success for their clients in the past, and continue to help their current clients.

1. Sell yourself

   The primary tip we generally give to clients is to actually hype your services up using your content and your website. Take your bog-standard copy that you have on your site and make it sound as if it’s the best thing that your client could invest in.

   You are the experts in your field, people are looking for your services, so don’t let them down when they get to your website: Use your website to sell your services for you by talking the talk AND walking the walk.

2. Make it easy

   When users get to your site there is nothing worse than putting them off by confusing them with how to navigate your website. If your website is there purely as a way of letting potential clients contact you, then making it easier for them to contact you is necessary to your success.

   Make your website easy to navigate, easy to use and accessible. This will give your potential clients no reason to not be interested in your services!

3. META Tags

   As day-to-day SEO’s we always hear conflicting technical “advice”. One such piece of advice is that <meta> keywords are no longer relevant when it comes to Google & Yahoo! Yes, this is correct, but what a lot of SEO firms do not understand, and fail to accept, is that the smaller Search Engine’s actually rely on the META data, and Google picks up these smaller Search Engine’s as authorities. This makes your company live up to the message you are shouting about (if you followed points 1 & 2).

   Ensure that your Meta Keyword, Meta Description and <title> contain keywords and key phrase’s relevant to your product. Make sure these keywords and key phrases tie in with your content on your page, as documented in the next step.

4. Optimised Copy

   If you followed Tip 1 then you have already made your site sell itself to your clients. What we suggest to our SEO clients is that you now need to get keywords and key phrases into your copy. This will make it relevant to the search engines in describing what your website is about. This will increase your search engine rankings when tied in with step 5.

   Be careful how you add the text in – If you repeat the keywords too much, then you might actually get penalised.

5. Inbound Links

   The key to any websites success is achieving good quality inbound links.

   By inbound links we mean people linking to your website. Gathering these links can be as simple as ringing other companies in your field and asking to exchange links (you link to them if they link to you). You can also use other methods such as article releases, social web sites and industry directories.

We hope that these tips have given you some inspiration.