What makes people buy from YOUR website?

Have you ever found yourself buying from a website because it was quicker and easier than the others websites?

Human behaviour dictates that we are often lazy and require the most straightforward route to what we want.  This is reflected in all of our day-to-day activities from buying shoes to transferring money.  If you know what you want to do, you want to do it now!

By using your website to provide a simple buying experience for your customers, it is easy to improve your website’s focus from information to conversions to real money.  After all, if we can improve the number of visitors converting in to sales from 2% to 4%, we are often talking about the difference in sales from £20,000 to £40,000 without actually increasing the numbers of visitors to the site.

There are proven behavioural patterns which we display that simply cannot and should not be ignored.  In short, we are talking about ‘money’ the reason why you, typically wanted to go online in the first place.

As Conversion Rate Optimisation specialists, Mediaworks are often asked to take advantage of this information and ensure that these rules are followed so your website works. 

Whether your business has an online shop, e-commerce solution or web presence, you should ask yourself a few questions:

  • How long do you have before the website visitor loses patience and goes elsewhere? The simple answer is 4 seconds. So make sure the client can find what they want quickly & easily.
  • Is your business service led or customer focused?  Make sure the number is easily available to your users so they can contact you. 
  • Which part of your site does the customer’s eye hit first? Top left, scanning right? Make sure the experience fits the proven behavioural patterns and does not put up more barriers to conversion.
  • Should you try to put every bit of information in long lists on your home page? No, keep it simple - remember you only have around 4 seconds for the customer to see, understand and make the beginnings of a decision to pursue or not.
  • Should I have a picture of my product or service on the website?  It is a must - followed by an actual proposition, followed by an obvious call-to-action.

Mediaworks have extensive experience in turning visitors into money and access to the proven techniques which are not freely available. For more information about converting your visitors into actual money contact our team for a full conversion analysis report.

It’s time to start making your website work for you!

Sounds good :)

Submitted by Guest on Wed, 30/09/2009 - 12:08.
Sounds good :)

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