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Conversion Rate Optimisation

Background

We’ve been online partners to discount shoe retailer Brantano for a number of years, after successfully meeting targets set during a trial campaign. Working together to help the brand build upon the success of their out-of-town shoe stores, our goal is to connect Brantano with a wider market online, setting a focus that increases traffic and conversions.

Strategy

We made sure the Brantano campaign stepped off on the right footing by conducting a thorough audit of the website, making a number of recommendations for technical improvements that increased visibility and enhanced the customer experience. From faceted navigation to markup manipulation, combining CRO and SEO development gave us a great foundation for adding value to the site.

Our dedicated in-house copywriters took on the job of crafting optimised content that populated the site category wide and engaged customers at SERP level. The outreach team has also contributed to the content strategy, building partnerships that make sense for search and the brand.

Results

Some of the fantastic results we’ve achieved for the brand over the duration of the last campaign, include:

  • Annual increase of 110% on non-brand traffic.
  • Annual increase on non-brand revenue 61 %.
  • Non-brand ROI at 60%.

 

Brantano had a strong customer base offline, so our challenge was to differentiate the brand not just by price point and great product, but using every technical tool in our SEO arsenal too.

Marc Swann

Head of SEO

  • Building foundations for success

    A rounded strategy set the foundations for a long and successful campaign, and increased visibility has helped firmly establish this discount shoe brand with a new online customer base.

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Newcastle Upon Tyne

Mediaworks online marketing ltd.
Princesway North
Team Valley Trading Estate
Tyne & Wear, NE11 0NF
United Kingdom
+44 (0)191 404 0100
6309397

London

Mediaworks online marketing ltd.
64 Great Eastern Street
Shoreditch
London, EC2A 3QR
United Kingdom

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