Menu

Services

Pay Per Click ManagementSearch Engine Optimisation

Background

Wren Living approached Mediaworks for assistance managing their rebrand, which saw them transform from their previous incarnation as Wren Kitchens to the more inclusive Wren Living.

Our SEO team was tasked with ensuring all technical aspects of the new site and migration went without a hitch, while our content and outreach experts made sure there was plenty of buzz ready for launch.

Strategy

The online migration from Wren Kitchens to Wren Living kicked off our relationship with the brand. We acted as guardians of the move, ensuring the new site supported search intent and was free of structural issues.

Our online PR strategy generated interest in the rebrand and new website, capitalising on offline events while grabbing the headlines with a unique competition. The Wrenovation contest offered potential customers the chance to win their very own room makeover, helping to build brand trust for the new domain and get the Wren Living name known online.

Results

When the new site launched there was plenty to shout about, including top positions being gained for targeted kitchen terms.

  • 14% organic traffic year on year.
  • 27% increase in organic traffic for kitchen terms year on year.
  • 62% increase in organic traffic for bedroom terms year on year.

Our strategy with Wren Living ensured that the technical foundations were in place to support the creative elements of the launch campaign, highlighting that flair and function work best hand in hand.

We wanted to give the new Wren Living site the online launch it deserved. This meant working closely with the brand to maximise their assets, supporting them technically and gaining them plenty of exposure through new partnerships.

Marc Swann

Head of SEO

  • SEO function and flair

    Our strategy with Wren Living ensured that the technical foundations were in place to support the creative elements of the launch campaign, highlighting that flair and function work best hand in hand.

Has this Case Study interested you?

Could your website be working harder for you? Find out how improved site architecture combined with a creative approach could help you win more customers and sales by talking to Mediaworks today.

Contact Us

Newcastle Upon Tyne

Mediaworks online marketing ltd.
Princesway North
Team Valley Trading Estate
Tyne & Wear, NE11 0NF
United Kingdom
+44 (0)191 404 0100
6309397

London

Mediaworks online marketing ltd.
64 Great Eastern Street
Shoreditch
London, EC2A 3QR
United Kingdom

Newsletter Sign Up