Name:

Leisure Lakes Bikes

URL:

www.leisurelakesbikes.com

Sector:

Outdoor Sports

Services:

Search Engine Optimisation

 

Content Optimisation Training and Consultancy

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PDF

Background

As one of the leading UK stockists of professional cycles and equipment, Leisure Lakes Bikes were looking to increase their online presence to attract new and existing customers who were unable to go to their numerous stores Nationwide.

Our brief was to:

• Deliver content optimisation training to their web management team.
• Provide technical consultancy and liaise with their development company to ensure 100% SEO compatibility.
• Increase online visitors and revenue throughout the campaign.
• Improve exposure through several online sales channels incl. Google Merchant Centre

Strategy

Our strategy was to deliver Content Optimisation Training at their head office in Lancashire to over 15 staff members responsible for the creation of new products on the website through a one day training session.

Through a large technical audit of their current website, we detailed required changes to ensure maximum performance in natural search as well as other avenues including:

• Google Merchant Centre
• Google Places

Through the targeting of high volume, high competition keywords, our own SEO practises worked hand in hand with Leisure Lakes Bikes’ implementation of optimised content at the very start of their stock management process.

Results

During the first year of our contract Leisure Lakes have experienced a massive increase in online visitors and revenue generated through the website.

A year on year comparison for non-brand Organic traffic shows how Leisure Lakes experienced:

• A 102.22% increase in traffic to their website.
• A 67.47% increase in transactions through the website.
• A six figure increase in revenue generated through their website equating to a 100.71 % increase in sales.

“mediaworks have played a vital role in the development of our website bringing a level of expertise in SEO and CRO that has undoubtedly improved visitor numbers

Working with mediaworks has been a pleasure, with results to match, right from the start. Over the years we have been with mediaworks our business has continued to grow online by working closely with them. Their team is experienced, friendly and have given us unbiased advice on all aspects of our website.

They have helped us train staff on SEO, get all the aspects of an SEO friendly site, build links to the site, given advice on new functions and are currently helping us through the build of a new site. It is a refreshing change to work with a company like mediaworks; they actually care about what they do and want to see you improve as much as you do!”

Name:

Van Mildert

URL:

www.vanmildert.com

Sector:

Fashion, Retail

Services:

Search Engine Optimisation

 

Conversion Rate Optimisation

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PDF

Background

As a well-established retail business, specialising in men’s and ladies designer clothing, Delima (Van Mildert’s parent company) wanted to replicate their high street success online.
In July 2009, Delima approached Mediaworks to further increase the number of visitors to the website, increase brand awareness and ultimately the number of sales and total revenue. Therefore the following campaign goals were established:

• Ensure increased, quality traffic from the search engines.
• Increase the conversion rate and total number of sales.
• Increase overall non-brand revenue generated via the search engines.

Strategy

A structured and integrated online marketing campaign was devised which included SEO and consultative CRO to improve the quality of traffic and ensure that the number of visitors that made a purchase on the site was maximised.
As part of the campaign, Mediaworks undertook a number of innovative processes including:

• In-depth competitor analysis
• Keyword research
• Sector analysis

Alongside the onsite SEO work, we also conducted a full CRO analysis including:

• Complete funnel visualisation.
• Innovative usability tests.
• Wireframe Re-Design.

Results

Our SEO campaign has returned a vast increase in rankings for Van Mildert. This in turn has delivered a 284.5% increase in non-brand Organic traffic.

Along with our CRO recommendations the Van Mildert website underwent a series of aesthetic and technical changes.

Consistent with the pre-defined campaign objectives, Van Mildert witnessed a large increase in traffic, conversion and online revenue over time:

• Over 35% increase in total conversion rate.
• An 89.65% increase unique transactions, year on year.
• A 192% increase in revenue, year on year.
• An 82.6% increase in revenue through non-brand Organic traffic.

Name:

ScS Sofas

URL:

www.scs.co.uk

Sector:

Home Furniture

Services:

Search Engine Optimisation

 

Conversion Rate Optimisation

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PDF

Background

As one of the leading UK sofa retailers, ScS were looking to increase their online presence to attract new and existing customers who were unable to go to their numerous stores Nationwide.

Our brief was to:

• Optimise their website for a variety of 1, 2 and 3 word key phrases.
• Work closely with their assigned development agency to consult on technical changes to the website to ensure 100% SEO compatibility & improve conversion rates.

Strategy

Entering the campaign part-way through a website redesign, our strategy was to ensure the new website adhered to basic SEO & CRO requirements.

Once this was established, we consulted on several changes to the website to implement advanced CRO techniques including multivariate testing, whilst ensuring this did not affect our SEO campaign strategy.

By focusing our SEO campaign towards competitive key phrases such as ‘sofas’, we aimed to penetrate the competitive online furniture market in order to increase ScS’ online revenue through increased sales.

This required extensive consultation meetings to ensure our SEO advice, recommendations and requirements were met.

Results

During the first month of our recommended site changes going live, ScS experienced a massive surge in new traffic and sales as a result of our Search Engine Optimisation and Conversion Rate Optimisation suggested changes.

During this time ScS experienced:

• A 736.82% increase in revenue generated.
• A 426.67% increase in sales conversion rate.

“mediaworks have played a vital role in the development of our website bringing a level of expertise in SEO and CRO that has undoubtedly improved visitor numbers”

Name:

Hayes Garden World

URL:

www.hayesgardenworld.co.uk

Sector:

Gardening, Retail

Services:

Search Engine Optimisation

 

Conversion Rate Optimisation

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PDF

Background

Following a successful summer SEO campaign leading garden product retailer, Hayes Garden World, wanted to increase their exposure and drive sales of artificial Christmas trees through their website.

The seasonal campaign needed to ensure high rankings for a number of highly searched key phrases over the October-December period (where searches were at a peak) in order to maximise total sales.

Strategy

In order to achieve the objectives, Hayes Garden World needed to compete against a number of well-established websites specialising in Christmas trees and related products.  Based on in-depth competitor analysis and detailed keyword research, Mediaworks were able to devise an online marketing strategy that would ensure high rankings in time for the seasonal peak.

Mediaworks undertook a comprehensive link building campaign in order to develop natural, Christmas related links to the Hayes Garden World site to build trust and authority and establish the site in Top 5 positions for the pre-determined key phrases on Google UK.

Results

In line with the campaign objectives, Hayes Garden World experienced a large increase in the Search Engine rankings across a five-month period:

This resulted in an increase in the volume of traffic generated for Christmas tree related key phrases:

In line with this increase in traffic, Hayes Garden World saw online sales and revenue increase such as:

• A 96.94% increase in Christmas related Organic traffic (December 2009 vs. December 2010).
• Over 33% increase in total non-brand sales.
• A 36.48% increase in average non-brand order values.

“Since taking on Mediaworks to do our optimisation and link building, results have been so successful in increasing our Christmas turnover year on year that this is now seen as our most important advertising spend. We move forward annually with an expectation of further growth as a result of the trust and confidence that Hayes have in Mediaworks.”

Name:

Tommee Tippee (UK)

URL:

www.tommeetippee.co.uk

Sector:

Babycare

Services:

Search Engine Optimisation

 

Website Consultancy

Download:

PDF

Background

As an internationally recognised manufacturer and distributor of baby care products, Tommee Tippee approached Mediaworks to increase the number of visitors to the Tommee Tippee UK website via the major search engines in order to increase online exposure for their product ranges during the research and purchasing stage.

There were a number of core objectives set out for the Tommee Tippee UK site:

• Ensure the Tommee Tippee brand was ranking prominently in the major search engines for the main product ranges.
• Increase the total volume of non-brand traffic from the search engines delivered to the UK website.

Strategy

The online marketing strategy for Tommee Tippee (UK) was centred around achieving high rankings for a number of generic and highly competitive terms for which a large number of well-established online and national brands currently ranked including Argos, Boots and Kiddicare.

As such, we looked to undertake a complete SEO campaign which included a complete overhaul of the current site content using bespoke in-house tools to analyse the most relevant and achievable keywords.

Further to our initial onsite work, we also undertook a targeted link development campaign to achieve the desired rankings for the core key phrases important to the organisation.

Results

Following the initial and on going SEO work conducted by Mediaworks, the Tommee Tippee (UK) site has seen substantial increases in rankings for their main key phrases as well as an increase in the total volume and quality of non-brand traffic delivered to the site via the major search engines.