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Leisure Lakes Bikes

The Client

Online Marketing Case Study:  Leisure Lakes Bikes Logo

Name:
Leisure Lakes Bikes
URL:
www.leisurelakesbikes.com
Sector:
Outdoor Sports
Services:
Search Engine Optimisation
 
Content Optimisation Training and Consultancy
Download:
PDF

Background

As one of the leading UK stockists of professional cycles and equipment, Leisure Lakes Bikes were looking to increase their online presence to attract new and existing customers who were unable to go to their numerous stores Nationwide.

Our brief was to:

  • Deliver content optimisation training to their web management team.
  • Provide technical consultancy and liaise with their development company to ensure 100% SEO compatibility.
  • Increase online visitors and revenue throughout the campaign.
  • Improve exposure through several online sales channels incl. Google Merchant Centre

Strategy

Our strategy was to deliver Content Optimisation Training at their head office in Lancashire to over 15 staff members responsible for the creation of new products on the website through a one day training session.

Through a large technical audit of their current website, we detailed required changes to ensure maximum performance in natural search as well as other avenues including:

  • Google Merchant Centre
  • Google Places

Through the targeting of high volume, high competition keywords, our own SEO practises worked hand in hand with Leisure Lakes Bikes’ implementation of optimised content at the very start of their stock management process.

Results

During the first year of our contract Leisure Lakes have experienced a massive increase in online visitors and revenue generated through the website.

Leisure Lakes Bikes Organic Non-Brand Traffic Increase (Year-on-Year)

A year on year comparison for non-brand Organic traffic shows how Leisure Lakes experienced:

  • A 102.22% increase in traffic to their website.
  • A 67.47% increase in transactions through the website.
  • A six figure increase in revenue generated through their website equating to a 100.71 % increase in sales.

Leisure Lakes Bikes Organic Non-Brand Traffic Increase (Year-on-Year)

“mediaworks have played a vital role in the development of our website bringing a level of expertise in SEO and CRO that has undoubtedly improved visitor numbers

Working with mediaworks has been a pleasure, with results to match, right from the start. Over the years we have been with mediaworks our business has continued to grow online by working closely with them. Their team is experienced, friendly and have given us unbiased advice on all aspects of our website.

They have helped us train staff on SEO, get all the aspects of an SEO friendly site, build links to the site, given advice on new functions and are currently helping us through the build of a new site. It is a refreshing change to work with a company like mediaworks; they actually care about what they do and want to see you improve as much as you do!”

Beth Noy, Head of Marketing and Advertising

Comments

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