Home  Case Studies  ScS Sofas

ScS Sofas

The Client

Online Marketing Case Study:  SCS Sofas Logo

ScS Sofas
Home Furniture
Search Engine Optimisation
Conversion Rate Optimisation


As one of the leading UK sofa retailers, ScS were looking to increase their online presence to attract new and existing customers who were unable to go to their numerous stores Nationwide.

Our brief was to:

  • Optimise their website for a variety of 1, 2 and 3 word key phrases.
  • Work closely with their assigned development agency to consult on technical changes to the website to ensure 100% SEO compatibility & improve conversion rates.


Entering the campaign part-way through a website redesign, our strategy was to ensure the new website adhered to basic SEO & CRO requirements.

Once this was established, we consulted on several changes to the website to implement advanced CRO techniques including multivariate testing, whilst ensuring this did not affect our SEO campaign strategy.

By focusing our SEO campaign towards competitive key phrases such as ‘sofas’, we aimed to penetrate the competitive online furniture market in order to increase ScS’ online revenue through increased sales.

This required extensive consultation meetings to ensure our SEO advice, recommendations and requirements were met.


During the first month of our recommended site changes going live, ScS experienced a massive surge in new traffic and sales as a result of our Search Engine Optimisation and Conversion Rate Optimisation suggested changes.

SCS Sofas Conversion Results

During this time ScS experienced:

  • A 736.82% increase in revenue generated.
  • A 426.67% increase in sales conversion rate.

“mediaworks have played a vital role in the development of our website bringing a level of expertise in SEO and CRO that has undoubtedly improved visitor numbers”

Jim Moore, Operation Manager, ScS Sofas


What we say...

At mediaworks, we provide you with the knowledge and experience you need to help you get infront of your customers when and where they are looking for you.

If you would like more advice about any aspect of digital marketing, please feel free to get in touch with a member of our team through our online contact form or request a call back now.

Can we call you back?

We'd love to discuss your aims for your online presence — pop your details in the form below and we'll call you right back.

Want to work with us? Send us an email or give us a call on +44 (0)191 404 0100

Sign up to our newsletter for regular SEO and digital marketing news and insights... We won’t spam you, and you can unsubscribe at any time.