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Google Test Tabular Sitelinks

On the 4th July we spotted a huge change to the Google UI – Tabular Sitelinks.

We could only get one user in our office – a not signed in search on Google.co.uk – to replicate these SERPs but it would appear as if Google are playing with their standard mega sitelinks that they launched in August 2011 and utilising this new variety of sitelinks.

Who has received tabular sitelinks?

Several of our clients have received these tabular sitelinks as well as major brands around the world.

Grainger Games

Grainger Games Tabular Sitelinks

Viking Direct

Viking Direct Tabular Sitelinks

Brantano

Brantano Tabular Sitelinks

SEOmoz

SEOmoz Tabular Sitelinks

Initally, our first thoughts are that Google are utilising existing Schema markup to dissect and arrange the data into tabbed categories based upon the navigation of the website, but this is something that we will be looking into in more detail.

What are your thoughts? Do you like them? Will your clients benefit from them? Let us know in the comments below.

Comments

Marc Swann

Posted by Marc Swann on 4th July, 2012

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