On 9th January 2013, one of our beloved UK high street retailers went into administration – but now they’re back with a vengeance!
The Jessops Group was previously made-up of two sides to the business; Jessops Photo and Jessops.com but now both divisions have been bought by CEWE and Peter Jones respectively – and BOTH are reinstating their contracts with Mediaworks.
After working with the Jessops brand over the last 12 months, we’re glad that our hard work and successful campaign performance has meant Mediaworks have been re-confirmed as the SEO partner for both companies. Like a phoenix from the ashes, Jessops has risen again!
Jessops’ core camera and photography accessories range has been launched back into the online and high street retail community thanks to a joint venture between Peter Jones and Hilco. The Dragons Den investor appointed Simon Joseph as Associate Director of eCommerce at Jessops to propel the brand into further online success.
Although Jessops.com will form the main source of income for the photography retailer, Jessops are also reopening 30+ high street stores around the UK which will save up to 500 jobs.
Meanwhile, photo-finishing company CEWE who are responsible for managing photo services for the likes of Argos, WHSmith and Superdrug, have taken-over the brand of Jessops Photo. They will continue to offer the photo book service along with a number of personalised homeware and photo gift options.
Here at Mediaworks, we are really pleased to have Jessops and Jessops Photo back on board, and can’t wait to increase quality web traffic and help both brands achieve the potential of their SEO campaigns.
Posted by Hannah Mattinson on 29th April, 2013