Email Marketing
What is Email Marketing?
Email marketing is a cost-effective way to get and keep your brand in front of your customers. When done correctly (with the recipients permission and offering something of genuine value with each “mail shot”) email marketing can be a huge aid to customer retention and maximising revenue from your CRM database.
Why invest in Email Marketing?
After set up costs the charges associated with email marketing are minimal – you can reach thousands of customers for the price of a book of stamps. This makes it an ideal low-cost route for getting regular messages out to both existing customers and those who have opted in to receive communications from you but have not yet bought.
In short, email marketing is a great way to keep old customers coming back and to turn contacts into actual customers.
What does an Email Marketing Campaign involve?
Mediaworks will work with you to establish what you expect to gain from email marketing efforts, then create a bespoke strategy document for your approval. Requirements range from monthly offer emails to daily alerts to one offs, all of which we can accommodate.
Once an overall strategy is established our email marketing specialists will get down to the nuts and bolts of creating an email template and content which delivers maximum impact whilst being compatible across all popular email software. We’ll also take care of any import/export duties from your current CRM database, and use our proven infrastructure to send the email campaign itself.
Finally we follow up with concise and clear reporting on factors such as the number of views, bounced emails, recipients who have clicked through to your website and so on. Typically this information is fed back into your CRM system and advises strategy going forward, so that each new email shot builds on the successes of the last.