Online Reputation Management
What is Online Reputation Management?
“Building a good reputation can take years, gaining a bad one can take seconds” - this old adage is as true as ever in the internet age. When information can spread at the speed of light it always seems to be bad news that travels fastest!
Online Reputation Management is the practise of actively monitoring and managing what people are saying about your organisation on the web. Negative customer feedback (often fake and posted by competitors) is a growing problem for many firms doing business online – reputation management is the solution.
Why invest in Online Reputation Management?
All too often reputation management is reactive, and only considered when a third party website with negative content appears in searches for your brand name. The usual result is a panicked phone call to your SEO company and days of flat out work to remove the negative pages from the search engines.
Don’t let this happen to you.
At Mediaworks we can use software tools to proactively monitor what people are saying about your company on the web, and advise you of any items of interest as they occur, allowing you to formulate a response before these sites make it to the front page of the search engines. As part of the process we will also work towards owning the first page of search results for your brand name and other key terms, ensuring all entries are under our control.
In cases where sabotage is taking place (either by the competition or the increasing number of unethical websites set up purely to extract a “removal fee”) Mediaworks can help with a rapid response service to get the offending items removed. We take a gloves off approach with such offenders and will pursue them aggressively, both in the search engines and, where necessary, in conjunction with your legal advisors.
