Social Media Marketing (SMM)
What is Social Media Marketing?
Social Media Marketing (SMM) is a form of internet advertising that looks to promote branding and Marcom goals through the use of various social media platforms.
Why use Social Media Marketing?
Social Media Marketing allows businesses to establish a channel of communication through which they can interact and engage with their consumer base on a personal grass roots level.
Given the exponential growth of social media over the past year the potential reach and exposure from a successful social media campaign is vast. With over 300 million members on Facebook alone, it is essential to interact with this large customer base before your competitors do.
Why is SMM management Essential?
Due to interactive nature of social media, it is vital that a corporate social media marketing campaign is setup and managed effectively, to maximise brand exposure and ensure your brand is fully able to respond to various online occurrences including community feedback, product reviews and customer complaints.
Utilising advanced social media monitoring tools, Mediaworks are able to supply real time and in-depth monthly SMM reports focused on a range of metrics including traffic, interaction levels and community ‘buzz’ as well as reactive consultancy on reputation critical events when used as part of an integrated online marketing campaign utilising online reputation management.