An Online Marketing Case Study: 4Golf.com
Overview
4golf.com are a UK based tour operator specialising in golf holidays in Spain, Turkey and the Algarve.
Mediaworks targeted their core business solution, “golf holidays”, and increased 4golf.com’s targeted traffic, to their website.
Objectives
Mediaworks were tasked with increasing natural search traffic to 4golf.com’s website over a 12 month period. The ultimate aim was to increase natural search conversion.
Solution
Working closely with 4golf.com, Mediaworks analysed 4golf.com’s current online presence and suggested on-site changes to content, an in-depth keyword-targeted link building campaign and competitor analysis.
This was to be carried out in the first month of Mediaworks’ contract with recurring link-building and traffic driving campaign.
Results
With 4Golf.com previously not featuring in Google UK, Mediaworks achieved several 1st page results as part of our SEO campaign in the first 2 months. These included the highly competitive search term “golf holiday” with over 3,420,000 competitors in Google UK.
As part of our ongoing SEO campaign we have achieved several rank 1 positions for competitive terms, these include “Golf Holidays” and “Golf Breaks”.