An Online Marketing Case Study: Beecham Peacock Solicitors
Overview
Beecham Peacock Solicitors are an established legal firm with a proud history of serving the North East of England for over 50 years. Mediaworks were asked to assist in increasing organic (search engine) traffic to their website for generic search terms relating to their practice as personal injury solicitors.
Objectives
Mediaworks were asked to increase visitor traffic in relation to the services offered by Beecham Peacock with the ultimate objective of boosting online enquiries whilst also increasing their already established brand exposure.
Solution
After discussion with Beecham Peacock Solicitors, Mediaworks carried out extensive keyword research and competitor analysis to maximise the effectiveness of our search engine optimisation campaign. Mediaworks also suggested several alterations to the on-site coding, supplied optimised content and implemented a keyword-driven link building campaign.
This was delivered within one month, with ongoing link building and traffic driving campaigns continuing our SEO implementation throughout our contract. This was accompanied by several online marketing strategies to boost exposure.
Results
Following the implementation of our SEO campaign, Beecham Peacock enjoyed an increase in rankings for highly competitive National phrases. This has resulted in an increase of 193.33% in non-brand traffic being delivered.
Future
Mediaworks will continue with our link building strategies to ensure constantly high levels of targeted visitors to the Beecham Peacock website whilst working long-term on highly competitive terms on their behalf.