An Online Marketing Case Study: Leisure Lakes Bikes
The Client
Name: Leisure Lakes Bikes
URL: www.leisurelakesbikes.com
Sector: Outdoor Sports
Services: Search Engine Optimisation
Content Optimisation Training and Consultancy
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Background
As one of the leading UK stockists of professional cycles and equipment, Leisure Lakes Bikes were looking to increase their online presence to attract new and existing customers who were unable to go to their numerous stores Nationwide.
Our brief was to:
- Deliver content optimisation training to their web management team.
- Provide technical consultancy and liaise with their development company to ensure 100% SEO compatibility.
- Increase online visitors and revenue throughout the campaign.
- Improve exposure through several online sales channels incl. Google Merchant Centre
Strategy
Our strategy was to deliver Content Optimisation Training at their head office in Lancashire to over 15 staff members responsible for the creation of new products on the website through a one day training session.
Through a large technical audit of their current website, we detailed required changes to ensure maximum performance in natural search as well as other avenues including:
- Google Merchant Centre
- Google Places
Through the targeting of high volume, high competition keywords, our own SEO practises worked hand in hand with Leisure Lakes Bikes’ implementation of optimised content at the very start of their stock management process.
Results
During the first year of our contract Leisure Lakes have experienced a massive increase in online visitors and revenue generated through the website.
A year on year comparison for non-brand Organic traffic shows how Leisure Lakes experienced:
- A 102.22% increase in traffic to their website.
- A 67.47% increase in transactions through the website.
- A six figure increase in revenue generated through their website equating to a 100.71 % increase in sales.
