An Online Marketing Case Study: Seafarer Sailing
Overview
Seafarer Sailing is a London based sailing holiday company specialising in exclusive flotilla sailing holidays and small ship cruises. They were already receiving visitors through their website but were looking at attracting a much larger number of customers who required that specialist touch.
Objectives
Mediaworks were asked to increase traffic to the website via organic (search engine) results for a desirable selection of competitive national & international keyphrases.
Seafarer Sailing were also wanting to increase their overall enquiries through the website by tapping into a user base that was previously unavailable to them
Solution
Working closely with Seafarer Sailing, Mediaworks analysed their current in-house search engine optimisation and offered advice and consultation on improvements of their current work, implementation of re-optimised content and solutions to technical elements currently hindering their current search engine optimisation efforts.
Mediaworks also reviewed their complete online presence to carry out in-depth keyword research and competitor analysis to help Seafarer Sailing select national keyword targets based on their services (ranging from 62,400 competing sites up to 31,400,000 competing websites). Upon selection a link building campaign was implemented within the first month of Mediaworks’ contract as well as a plan-of-action for an ongoing traffic generation program.
Results
As a result of Mediaworks’ SEO campaign, Seafarer Sailing has seen their website move onto the first page of the major search engines for a variety of their keywords. Several of these keywords are internationally contested keywords that experience large search volumes daily.
By achieving Top 3 rankings for these keywords we have seen Seafarer Sailing’s organic (search engine) traffic increase by 921.29% when comparing their first month to their latest month.
The Future
We are continuing our great relationship with Seafarer Sailing by advising them on their other travel websites to help them maximise their websites performance and ensuring they are seen as one of the UK’s top sailing holiday companies.
“Our website has shown a consistent growth in traffic and now appears in the top 5 search results for plenty of search terms. Mediaworks have provided us with excellent advice backed up with great implementation”
Jacques Franken, Seafarer Sailing