An Online Marketing Case Study: Tommee Tippee

Name: Tommee Tippee (UK)

URL: www.tommeetippee.co.uk

Sector: Babycare

Services: Search Engine Optimisation

  Website Consultancy

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Background

As an internationally recognised manufacturer and distributor of baby care products, Tommee Tippee approached Mediaworks to increase the number of visitors to the Tommee Tippee UK website via the major search engines in order to increase online exposure for their product ranges during the research and purchasing stage.

There were a number of core objectives set out for the Tommee Tippee UK site:

• Ensure the Tommee Tippee brand was ranking prominently in the major search engines for the main product ranges.
• Increase the total volume of non-brand traffic from the search engines delivered to the UK website.

Strategy

The online marketing strategy for Tommee Tippee (UK) was centred around achieving high rankings for a number of generic and highly competitive terms for which a large number of well-established online and national brands currently ranked including Argos, Boots and Kiddicare.

As such, we looked to undertake a complete SEO campaign which included a complete overhaul of the current site content using bespoke in-house tools to analyse the most relevant and achievable keywords.

Further to our initial onsite work, we also undertook a targeted link development campaign to achieve the desired rankings for the core key phrases important to the organisation.

Results

Following the initial and on going SEO work conducted by Mediaworks, the Tommee Tippee (UK) site has seen substantial increases in rankings for their main key phrases as well as an increase in the total volume and quality of non-brand traffic delivered to the site via the major search engines.