Conversion Rate Optimisation


Brantano is a prolific footwear retailer in the UK. Their high street presence is enormous, with 145 stores in their current line-up.

At Mediaworks, we have acted as Brantano’s digital Sherpa, guiding the brand to better online heights.

Since our original trial campaign, we have employed a range of cutting edge digital marketing tactics to increase their exposure and bring new customers to their website.


Our first step in most campaigns is to perform a full site audit, addressing any issues that hold a website back. With Brantano, we suggested a number of technical improvements that would help streamline a customer’s experience and help their footwear products rank higher in search engines.

Following our audit, we worked closely with the brand to enhance their conversion rate using the latest CRO techniques – an essential step for any e-commerce site. We then used our SEO team to provide optimisation that would help Brantano’s website jump out in search results for their target keywords, products and brands.

As well as technical SEO, we focus on user experience. For Brantano, our team of Copywriters helped craft engaging titles, content and descriptions for pages on-site. This worked to both engage the audience and build Brantano’s visibility in search.

Our outreach team also performed their online PR magic – working with fashion and lifestyle websites to increase the client’s exposure and generate meaningful, lasting partnerships alongside strong trust signals.


The bottom line of any campaign is the results, and with Brantano we have delivered year after year. In recent years we have achieved:

  • A 15% increase in overall traffic.
  • A 10% increase in transactions.
  • A 33% increase in overall revenue from online purchases.

Our relationship with Brantano has been one of ongoing success. As with any retailer, maximising online sales performance is a key part of their strategy and is built in to every step we take. The discount shoe brand is now firmly established as an online sales presence and we continue to work together to identify and achieve goals.

Brantano had a strong customer base offline, so our challenge was to differentiate the brand not just by price point and great product, but using every technical tool in our SEO arsenal too.

Katherine Shand

Head of Client Services

  • Building foundations for success

    A rounded strategy set the foundations for a long and successful campaign, and increased visibility has helped firmly establish this discount shoe brand with a new online customer base.

Has this Case Study interested you?

At Mediaworks we put our clients first. We work together to identify your company’s goals and online ambitions before putting together a strategy for lasting success. For increased online visibility, sales performance and technical advice – drop us a line and see how you can become our next eCommerce success story.

Contact Us

Newcastle Upon Tyne

Mediaworks online marketing ltd.
Princesway North
Team Valley Trading Estate
Tyne & Wear, NE11 0NF
United Kingdom
+44 (0)191 404 0100


Mediaworks online marketing ltd.
4th Floor
69 Wilson Street
London, EC2A 2BB
United Kingdom


Mediaworks online marketing ltd.
83 Princes Street
Edinburgh, EH2 2ER
United Kingdom

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