Services

Online Reputation ManagementSearch Engine Optimisation

Background

Imprima operates virtual data rooms for businesses. The brand’s unique due diligence service has helped some of the world’s biggest companies execute high-value transactions across a range of countries.

At Mediaworks, the work we do is far more than ordinary SEO. We relished the challenge of building the online presence of such a niche business. We approached our partnership with Imprima by first looking at their competitors.

We understood that for our campaign to be successful, we had to help Imprima stand out from the digital crowd.

Strategy

We began by optimising Imprima’s website, pointing out areas to be strengthened that would help their pages rank in search. We worked closely with the company to identify keywords that we could target for maximum effect.

Because of the sheer competitiveness of the niche industry, we focused our efforts on generating brand awareness through a combination of content marketing and outreach. By building meaningful relationships with online leaders and influencers, we helped Imprima become synonymous with their keywords and had pieces placed on leading websites such as The Guardian, Mashable and Virgin.

Results

Our campaign with Imprima was a phenomenal success that saw the company become synonymous with virtual data rooms and acquire a huge influx in traffic. In total, our 12-month campaign delivered:

  • A 55% increase in organic traffic
  • Keyword rankings were improved by over 20 places in Google search results
  • Online coverage on high DA, industry-relevant websites

The success of our campaign led to repeat business with Imprima and our relationship has grown stronger. We are still actively engaged in increasing their brand presence and strengthening their online strategy. Now established as a strong contender for virtual data rooms, we look forward to helping the company grow.

Worth with Imprima, Mediaworks were engaged to increasing their brand presence and strengthen their online strategy.

  • Promoting brand through proactive outreach

    Promoting brand through proactive outreach

    We delivered training to Imprima staff members to help them effectively create content. We also generated unique content ideas related to the brand's niche to build exposure without relentlessly pressing their brand.

Has this Case Study interested you?

We offer a tailored, unique approach to each client. Like Imprima, you may run a niche business and want more traffic and brand presence. We will collaborate with you to produce an unbeatable online strategy that will make you stand out from the crowd.

If you like what you’ve read and want to see how we can generate traffic and results for your website, drop us a line to hear how we can make your brand an online leader.

Contact Us

Newcastle Upon Tyne

Mediaworks online marketing ltd.
Princesway North
Team Valley Trading Estate
Tyne & Wear, NE11 0NF
United Kingdom
+44 (0)191 404 0100
6309397

London

Mediaworks online marketing ltd.
4th Floor
69 Wilson Street
London, EC2A 2BB
United Kingdom

Edinburgh

Mediaworks online marketing ltd.
83 Princes Street
Edinburgh, EH2 2ER
United Kingdom

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