Online Reputation ManagementSearch Engine Optimisation


Jones Bootmaker is an online retailer specialising in finely crafted footwear for both men and women. The company has retail premises across the UK and needed to expand its online presence.

Mediaworks and Jones worked together to plan and implement a digital campaign focused on increasing search visibility and overall traffic to the website.

When we first planned our digital strategy, we factored in Jones’ brand identity and their goals which resulted in a truly bespoke methodology that allowed us to give their brand the digital boost they desired.


The Jones Bootmaker campaign began with an audit of their website, identifying the strengths and weaknesses of their search optimisation. Our team of SEO wunderkinds combed through the site to ensure all technical aspects were up to scratch. We then made recommendations to Jones to help them have their site working at full digital capacity.

We focused on increasing Jones’ traffic with a multi-faceted approach. We implemented a strong online PR campaign focusing on content outreach, building digital relationships with key influencers in fashion and lifestyle websites.

As well as providing exposure to the brand through online relationships, we also tailored our technical campaign to keep Jones’ digital strategy on track – making sure the company was kept informed and ahead of changes In the search landscape.


The ins and outs of SEO can be confusing to the layman, but the bottom line is that results matter. With Jones Bootmaker, we achieved a phenomenal set of goal-driven results that included:

  • A 15% increase in overall traffic to the website.
  • A 9% increase in the amount of transactions carried out online.
  • An 11% increase in revenue which equated to over £400,000 of additional income.

In a competitive digital market, Mediaworks were able to increase visits, search visibility and revenue for Jones. We focus on real, tangible goals that will directly benefit a business.

Mediaworks continues to work with Jones The Bootmaker to increase overall search visibility, site visits and revenue for Jones. Driven by real, tangible business goals & objectives.

Has this Case Study interested you?

No jargon, no excuses. At Mediaworks we’re keen to help you understand search and to assist your business in its online growth. We will put together a strategy by working closely with you alongside your goals, building the foundations of a partnership that will foster success. Contact us today if you’d like technical advice, online visibility and, most importantly of all – results.

Contact Us

Newcastle Upon Tyne

Mediaworks online marketing ltd.
Princesway North
Team Valley Trading Estate
Tyne & Wear, NE11 0NF
United Kingdom
+44 (0)191 404 0100


Mediaworks online marketing ltd.
4th Floor
69 Wilson Street
London, EC2A 2BB
United Kingdom


Mediaworks online marketing ltd.
83 Princes Street
Edinburgh, EH2 2ER
United Kingdom

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