Services

Pay Per Click ManagementSearch Engine OptimisationTrainingWebsite Migration

Background

Stagecoach UK Bus is a nationally recognisable transport business, operating in local communities and across the UK. The company approached Mediaworks in order to increase their new website’s visibility in search engine results and increase their conversions.

The brand was also midway through a website redesign and migration, something Mediaworks could help with by ensuring the technical SEO side of the process went smoothly – something many web projects can struggle with.

By ensuring the new website was search-friendly from the ground up, we built effective SEO that provided keyword relevant content, an increase in online attention and paid search to recapture non-converting customers.

Strategy

Stagecoach UK Bus is already a nationally recognisable brand, however, search visibility always has room for growth to attract new visitors and ultimately, increase revenue through an influx of customers.

We began with a technical review of the new website and the current landscape of the transport industry. Our SEO team provided insights and targets to work towards. Our content team crafted keyword rich, highly targeted content that brought in new visitors and traffic. Our digital marketing team were able to amplify Stagecoach UK Bus’s presence online by working with publications and bloggers.

Our paid search team built a campaign that targeted previous website visitors who had not made a purchase. This remarketing campaign focused on search-relevant keyword bids that were aimed to recapture visitors and turn them into customers.

With our SEO and PPC campaigns running concurrently, we were able to tweak keywords and tailor our targeting throughout to ensure maximum results.

Results

In a project designed to increase visibility and revenue, our work with Stagecoach UK Bus achieved fantastic results. Since enlisting Mediaworks as their digital partner, Stagecoach UK Bus achieved an increase in SEO visibility of 29%. This, of course, led to an increase in traffic. The integrated paid remarketing delivered a 275% increase in overall revenue. During a peak month, we were able to deliver an ROI of 1263%.

We continue to work with Stagecoach UK Bus to assist with all of their digital needs, proving the solid foundations our partnership has built. We look forward to continuing to drive forward Stagecoach UK Bus’s digital growth.

Mediaworks has supported us through every step of our digital transformation. Instead of bombarding us with technical jargon, the team clearly communicates what is happening at each stage, ensuring we were fully informed about the progress of each project. Overall, the Mediaworks team is a pleasure to work with, exceeding our expectations both in terms of results and delivery. We look forward to continuing our work with them in the future.

Lynne Harrop

Marketing Manager for Central Marketing and Design

29% increase in seo visibility
275% increase in ppc revenue
221% increase in ppc gross profit
1263% increase in ppc R.O.I
  • Stagecoach Case Study

    All aboard for digital transformation

    Our work with Stagecoach UK Bus has witnessed an uplift in brand visibility and website effectiveness. Since enlisting Mediaworks as a digital partner, Stagecoach UK Bus has achieved a 29% increase in search visibility. Our paid search campaign achieved a 275% increase in overall revenue – which offered a staggering 1263% ROI.

Has this Case Study interested you?

No jargon, no excuses. At Mediaworks we’re keen to help you understand search and to assist your business in its online growth. We will put together a strategy by working closely with you alongside your goals, building the foundations of a partnership that will foster success. Contact us today if you’d like technical advice, online visibility and, most importantly of all – results.

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Mediaworks online marketing ltd.
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United Kingdom
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Edinburgh, EH2 2ER
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