Services

Search Engine OptimisationWebsite Design and Development

Background

Cairn Hotel Group has an extensive portfolio of 28 bars and restaurants alongside eight hotels. The business is a leading lifestyle and hospitality provider in the North East – and partnered with Mediaworks in order to help its whole offering flourish in the digital landscape.

We used our digital expertise to design and build a functional and search-friendly website that incorporated all of the group’s portfolio to create a user-friendly hub that could be used to increase brand awareness, find new customers and increase revenue.

Alongside the new website design, our ever-ready and expert SEO team helped keep the project optimised for search.

Strategy

As digital experts, we were able to quickly analyse Cairn Hotel Group’s current online offering to identify gaps. We then set out to craft their already established brand into a fully functional, user-friendly website that was also optimised for search.

We communicated with Cairn Hotel Group at each stage to take feedback and make any necessary changes. Our team of graphic designers incorporated elements of the client’s branding whilst also delivering innovative solutions that would create user-friendly experiences throughout the website.

Our talented development team worked to ensure a smooth user experience across all 28 bars and restaurant pages as well as eight hotel pages. Our SEO helped build the site with solid search-friendly potential, while our content team rewrote all content on the site to provide unique, engaging and useful pages.

Since launching, the website has been supported by our search campaign – designed to increase visibility and organic visitors.

Results

Having launched in April 2016, the results for Cairn Hotel Group have been nothing short of excellent. Since its launch, the new website achieved a 50% increase in users.

The user-friendly nature of the site paid off, with more 64% more pages being viewed than in the year previous. Our user-friendly design ethos led to users spending more time on the site, an average of 62% longer than in the year previous alongside a decreased bounce rate.

Our SEO efforts have also been very successful, generating a 31% increase in organic search visits. With a business as large and multi-faceted as Cairn Hotel Group, it can be tricky to compress their offering into an engaging, exciting website. Mediaworks’ dedicated approach has achieved impressive results and total client satisfaction.

The team at Mediaworks have been brilliant to work with from day one and it has been so reassuring having our project in the hands of such highly skilled professionals. The service and outcome has been above and beyond all our expectations and we’re so happy to have a platform that really showcases our entire portfolio of beautiful hotels, bars and restaurants across the UK.

Jonathan Sabarre

Group Marketing Manager, Cairn Hotel Group.

50% increase in users YOY
64% increase in page views YOY
62% increase in average session duration YOY
  • Cain Hotel Case Study

    Developing a website with solid search potential from the ground up.

    We used our digital expertise to design and build a functional and search-friendly website that incorporated all of the group’s portfolio to create a user-friendly hub that could be used to increase brand awareness, find new customers and increase revenue.

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Contact Us

Newcastle Upon Tyne

Mediaworks online marketing ltd.
Princesway North
Team Valley Trading Estate
Tyne & Wear, NE11 0NF
United Kingdom
+44 (0)191 404 0100
6309397

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Mediaworks online marketing ltd.
4th Floor
69 Wilson Street
London, EC2A 2BB
United Kingdom

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Edinburgh, EH2 2ER
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