Mediaworks

Fashion Digital Forecast 2018 Sources

Below are the Fashion Digital Forecast 2018 Sources:

 

http://www.mintel.com/press-centre/fashion/uk-online-sales-of-clothing-fashion-accessories-and-footwear-grow-by-17-in-2017

https://fashionunited.com/global-fashion-industry-statistics

https://www.talkingretail.com/news/industry-news/consumers-rail-back-spending-high-street-footfall-declines-16-10-2017/

https://www.theguardian.com/business/2017/oct/26/alarm-sounds-over-state-of-uk-high-street-as-sales-crash

 

Mobile first

https://www.thinkwithgoogle.com/intl/en-gb/collections/mobile-world/  

https://www.hongkiat.com/blog/future-smartphone-features/

https://www.b2bmarketing.net/en-gb/resources/blog/3-things-driving-future-mobile-marketing

https://blog.dscout.com/mobile-touches

http://uk.businessinsider.com/dscout-research-people-touch-cell-phones-2617-times-a-day-2016-7

https://www.cheatsheet.com/gear-style/things-smartphone-will-able-5-years.html/?a=viewall

https://www.impactbnd.com/blog/mobile-marketing-statistics

https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

https://www.t3.com/features/your-phone-in-20-years

https://www.forbes.com/sites/forbestechcouncil/2017/08/29/the-future-of-mobile-apps-is-now/#8c2a8d211528

https://digitalmarketinginstitute.com/blog/5-predictions-future-mobile-marketing

http://www.digitalistmag.com/customer-experience/2017/07/10/future-of-mobile-commerce-paved-with-progressive-web-apps-05201019

http://www.mintel.com/press-centre/fashion/uk-online-sales-of-clothing-fashion-accessories-and-footwear-grow-by-17-in-2017

https://www.thebigbangfair.co.uk/media/49557/the-future-of-shopping-compendium-final.pdf

http://uk.businessinsider.com/luxury-fashion-brands-shift-budgets-to-digital-2017-6?r=US&IR=T

https://www.smartinsights.com/ecommerce/ecommerce-strategy/consumers-abandoning-shopping-carts-power-retargeting/

 

Personalisation

https://www.emarsys.com/en-uk/resources/blog/what-is-multichannel-marketing/

http://www.tahawultech.com/insight/big-data-transformation-future-consumer-experience/

https://www.walkerinfo.com/knowledge-center/featured-research-reports/customers2020-1

https://www.superoffice.com/blog/customer-experience-statistics/

https://www.insider-trends.com/fashion-month-tells-us-future-retail-marketing/

https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/mobile/inventory-ads-help-river-island-with-online-and-the-high-street/

http://www.vogue.co.uk/article/exclusive-apple-ceo-tim-cook-future-of-fashion-augmented-reality

https://www.forbes.com/sites/julianmitchell/2017/03/22/this-e-commerce-startup-gives-online-buyers-a-smart-personal-shopper/#1f8386d2639d

 

Customer profiling

https://www.smartinsights.com/ecommerce/web-personalisation/future-marketing-personalisation-tech/

https://blog.marketo.com/2014/04/the-definition-of-omni-channel-marketing-plus-7-tips.html

https://www.quora.com/What-does-the-future-of-contextual-advertising-look-like

https://retail-mobility.retailciooutlook.com/cxoinsights/the-future-of-marketing-creating-3dimensional-customer-profiles-in-an-iot-frenzied-world-nid-206.html

 

Data Driven Decisions

http://www.dmnews.com/dataanalytics/the-growing-intelligence-of-tag-management/article/636438/

https://liveramp.com/blog/third-party-data-trends/

 

Attribution

https://www.adroll.com/en-GB/resources/guides-and-reports/past-present-future-of-attribution

http://adage.com/article/cmo-strategy/study-cmos-lack-internal-resources-prove-roi/295466/

https://www.visualiq.com/about/blog/preparing-for-the-future-why-real-time-attribution-is-essential

http://www.leadsrx.com/blogsite/37-mind-blowing-marketing-attribution-stats/

https://www.marketingweek.com/2017/07/17/jaywing-attribution/

http://www.nicheplusdigital.com/the-importance-of-attribution/

https://www.adroll.com/en-GB/resources/guides-and-reports/past-present-future-of-attribution

https://www.cmo.com.au/article/591932/weighing-up-offline-media-online-future/

http://www.bbc.co.uk/news/business-41278620

https://www.mediapost.com/publications/article/293987/is-real-time-attribution-the-holy-grail-weve-been.html

 

Voice search

https://www.walkersands.com/Blog/walker-sands-2017-future-of-retail-report-the-rise-of-the-connected-consumer/

http://www.geomarketing.com/the-biggest-challenge-brands-face-with-voice-search-and-micro-moments

http://digitalmarketingmagazine.co.uk/search-digital-marketing/the-power-of-voice-search-is-changing-the-future-of-businesses/4578

https://www.digitaldoughnut.com/articles/2017/august/voice-commerce-is-the-next-big-thing-in-ecommerce

https://www.thinkwithgoogle.com/advertising-channels/search/adidas-sports-mobile-trends/

https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-mobile-micro-moments/?utm_medium=email-d&utm_source=newsletter&utm_team=twg-us&utm_campaign=20170629-twg-us-think-monthly-edition-a2-OT-OT-CS&utm_content=Mobile-title&mkt_tok=eyJpIjoiTnpaaU9EWXpOV1UzWW1SaiIsInQiOiJLS0ZcL21NUzhxRXRVclVVYUl5TnQwTG51XC9TNEZSOXdJc1FNTHdlSWtRY0tZbEdVN1NvZHBXdFIzdTNaRHN6Mm1iUGtDY0lHN0ticGdEbDlaakdaYmtVc1RpaWRqTTJGQ1RIVW5rXC9GYlJvc0xlOHdsTXN5WFRSeVVjbFpmXC9PR2kifQ%3D%3D

https://medium.com/ipg-media-lab/voice-search-vs-visual-search-42e7e99f46cf

https://www.theguardian.com/business/2017/jul/15/asos-app-allows-shoppers-to-snap-up-fashion

https://www.forbes.com/sites/ajagrawal/2017/08/27/how-voice-search-will-change-the-future-of-seo/#1f0e30117ca1