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Paid search is an effective form of digital marketing. Through pay-per-click ads, your brand can occupy a prime spot on the search engine results pages and direct targeted traffic to your site ready to convert.

While the benefits are numerous, it’s often difficult to know where to start when it comes to setting up your campaign — especially if you’re new to digital marketing. If you’re struggling, clear your diary for our latest Mediaworks Masterclass, titled An Introduction to Google AdWords.

On Wednesday 29th March between 9am and 12pm, our Paid Search Director, Michael Ralph, will show you how to use the essential tool to promote your business, drive sales and increase enquiries. Whatever your goal, we’ll show you how to make AdWords work for you.

The Masterclass will cover:

  • A guide to search advertising.
  • The fundamentals of Google AdWords and paid advertising.
  • Setting up your own Google AdWords account and funding tips.
  • Structuring your PPC campaign with effective ad copy and correct keyword selection.

 

Taking place at Mediaworks HQ, this event is not to be missed if you want to maximise your campaigns. Tickets cost just £79, so put the date in your diary and register here to reserve your spot today

For more information about the event, contact Jayne Parsley-Walsh at jayne.walsh@mediaworks.co.uk or call us on 0191 404 0100.

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Author:

Mediaworks

Creative Search Agency

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