Life Sciences & Healthcare

The Healthcare industry is ever-changing. Digital marketing is a favourable investment for healthcare services. One In every 20 Google searches is related to health care and life sciences. Future-ready health companies and organisations must implement more innovative digital strategies to boost performance, make communication faster and more efficient. Expectations are high for digitalisation in healthcare but it’s time to change the way healthcare is delivered.

DATA

1 Billion

healthcare questions are received in Google everyday

TECHNOLOGY

2.4%

of all healthcare appointments are scheduled online

CREATIVITY

75%

of the UK population goes online for healthcare information

STRATEGY

26%

of patients would switch healthcare provider based on the quality of their digital services

DATA

1 Billion

healthcare questions are received in Google everyday

Experience

Design and build a better future.

Customer experiences set the expectation for the quality of care and services. A personalised experience creates a more customer-centric and convenient approach; patients will be able to reach new levels of health and wellness. Digital healthcare gives patients rapid access to health information and medication. Organisations and healthcare services need to embrace digital experiences online to support in-store experiences.

Brand

Create your future legacy.

Powerful healthcare branding is vital in the healthcare industry. Consumers see your brand as a visual mark of quality. Your brand facilitates trust and secures your reputation with current and future patients. A strong brand will help grow your organisation by attracting funding and employee talent along with improving the patient journey.

Transformation

Inform and shape your future success.

Adapting to digital transformation makes patient treatment and care more efficient, effective, and rewarding. On-demand healthcare is on the rise and organisations must keep up with digital changes to stay ahead of competitors. Technical advancements improve your in-store experiences and help to provide a better healthcare service.

Marketing

Attract and convert to fuel future growth.

Performance marketing in healthcare improves communication, reputation, and customer experience. Maximise your visibility and customer acquisition through investing in a strategic marketing plan ensuring the right channels and content are being used to market your services. Adapt to digital marketing to captivate clients and build long-lasting relationships. Educate, inspire, and engage with consumers and patients with relevant content on the channels they used most.

MISSIONS ACCOMPLISHED

Pharmaceutical

Pharmaceutical companies play a central role in the digital revolution in healthcare. Digital evolution has rapidly accelerated in the pharmaceutical industry and is crucial for improved patient care, production, and cost-effectiveness. 2020 saw a digital innovation surge in the Pharma industry, resulting in an urgent need for digital transformation. Patients are becoming more engaged and new competitors are quickly moving in.

Mediaworks has successfully navigated projects across the pharma sector, from awareness campaigns to new custom acquisitions, we can transform your digital journey. We use intensive research and multi-level content to transform business efficiencies and drive performance. Through deploying next-generation technologies to streamline business processes, we make the pharmaceutical industry thrive in the digital world.

Healthcare

The healthcare industry has experienced unprecedented growth in demand for digital healthcare services and with the experience acquired during 2020 the sector is now re-evaluating its digital health and care strategies. Consumers expect access to convenient, equitable, and affordable care and medicines. The industry is utilising technology to improve communication and deliver a greater service.

Mediaworks’s experience in the health industry brings new energy and ideas to client projects. We harness customer and market insights to develop exceptional campaigns and experiences. From Apps to websites, Mediaworks is helping healthcare services embrace digital changes and provide better care than ever before.

LIL-LETS

OVER 300K ENGAGEMENTS OVER FACEOOK, INSTAGRAM, AND YOUTUBE

Find out more

20 Apr

How is a Global Pandemic Impacting Consumer Healthcare Customers?
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23 May

Download Our Pharmaceutical Digital Forecast White Paper
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30 Nov

Medical Protection Society Appoints Mediaworks as Creative Strategy Lead Agency for UK and Global Markets
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The Mediaworks team pitched a strong strategic approach combined with brilliant creative execution. They understand our business, our markets and our audiences and have exceeded our expectations of what an agency partner can bring. They will play a fundamental role in improving the way we communicate and engage with members

Sharon Smith, Medical ProtectionHead of Brand and Marketing

We were delighted with the content created by Mediaworks for our Teens campaign. The team very carefully considered the best types of content for our target market and were superb when it came to the execution of the hero videos and infographic.

Eleanor Dyer, Lil-letsJunior Brand Manager

Previous mission

MEDICAL PROTECTION: Global brand transformation

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