Higher Education

Learners are living during unprecedented times, a digital revolution - is underway in the education sector where devices have become their first port of call to answer independent learning queries. Being present when existing and prospective students and their influencers are gathering information or making enquiries has become critical in appealing to the learners of tomorrow.

DATA

70,000

students we're accepted through Clearing in 2020

TECHNOLOGY

84%

of prospective students use social media as part of their higher education research

CREATIVITY

1 in 5

students never feel represented in student advertising

STRATEGY

328.19%

search volume growth of the keyword 'teaching online' in 2020

DATA

70,000

students we're accepted through Clearing in 2020

Experience

Design and build a better future.

Accelerate and sustain student acquisition by providing day to day technological approaches that directly impact the student experience. Fuel the student journey from the very beginning by representing the core of your brand and providing a full digital experience for learners. Take into consideration that a large part of your target audience will be using mobile devices and social media to choose an institution, therefore page speeds and mobile friendliness are a core factor to success.

Brand

Create your future legacy.

Ensuring that your institution’s brand is well-known and widely recognised is vital. Your impact from the first impression counts, being visible is not enough, trust and reputation fuel your future legacy. Not only is it important to catch your prospective students eye, most parents and guardians today judge a school or college based on its website and its online presence, reviews and ratings. Institutions rely on brand awareness to reach potential students, build a wide-spread reputation, and ultimately grow recruitment numbers.

Transformation

Inform and shape your future success.

To stay relevant in today’s culture of expanding digital technology use, higher education must continue on the path to digital transformation. Adapt to digital technologies and drive engagement for your institution by embracing the digital world with events, recruitment methods and student portals. The education environment has been revolutionized and adapted digitally to the COVID-19 pandemic, if your institution isn’t supporting technological solutions, you’ll be left behind. Embrace digital transformation to enhance the student experience by enabling students to enter through mobile app or web application, provide choices for online learning and use technology to track progress of students and admissions.

Marketing

Attract and convert to fuel future growth.

Implement hyper-targeted, data-driven marketing strategies, to attract and engage prospective students, and build loyalty not only with the learner but other important variables such as parents and sponsors. Unlike many other industries, the education sector has limited windows of opportunity to do this. By focusing on improving processes, analysing campaigns and using analytical data to deliver optimised performance resulting in highly relevant conversions and increased traffic to reach your institutions goals.

MISSIONS ACCOMPLISHED

Universities

The need to deliver effective, hyper-targeting, digital strategies in order to recruit prospective students has never been more competitive. Embrace digital transformation and new technologies to fuel your undergraduate recruitment numbers beyond today.

Mediaworks has become a sector leader in the delivery of digital solutions in education, we have the ability to position your institution where students will start their journey – search. Become the first in mind in your potential learners’ enquiries by optimising paid campaigns, deliver advertising copy to overcome potential learner’s challenges, and accelerate information gathering to Clearing enquiries.

College Groups

Deliver education software solutions that will play a pivotal role in your students experience. Set your institution apart with marketing intelligence to attract students to courses and deliver data-led strategies to enhance your educational performance.

Mediaworks can transform your marketing techniques to perform successfully on digital platforms. Delivering highly refined search campaigns that target specific courses to increase search visibility, drive conversions and website visits. Ultimately increasing student applications and accelerating the journey of potential learner’s from interest and education, through to enquiry and enrolment.

School Groups

Combine our sector knowledge with the latest data to arm you with conclusive and actionable insights to grow intelligent success in your institution. Innovate the student experience and deliver effective marketing campaigns that appeal to the learner and set your organisation apart.

Mediaworks can deliver education software solutions that will play a pivotal role both in delivery of the curriculum for your students and the day-to-day business of running your educational institution. Your school’s SEO practices can be absolutely vital, particularly as search engine algorithms and best practices continue to evolve.

Private and Vocational Training Groups

Deliver a better service for students, parents, stakeholders and the communities they serve through commercial success and build market share in an ever-changing digital world. Enhance customer acquisition to provide opportunities and navigate your student journeys ahead.

Mediaworks can refresh your digital platforms by implementing strategies to improve the user experience, grow visibility with informative copy and influence campaign traffic resulting in higher sign-ups. Making use of CRM and marketing automation to create a follow-up process can be very effective in pushing prospects down the funnel, if your institution isn’t nurturing prospects towards signing up – your competitor will be.

 

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“We recently appointed Mediaworks to help amplify our degree apprenticeship campaign launch at the University, and over the past three months we’ve seen some incredible results. They’ve helped to maximise our brand visibility across key trade and regional media targets, supporting our work and key achievements of both staff and students. We appreciate their attention to detail and creative approach in bringing our campaign to life.”

Beth Sawdon, York St John UniversityBusiness Development Coordinator

Previous mission

NEWCASTLE UNIVERSITY: 413% INCREASE IN TARGETED CONVERSIONS

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