How did you shop for Black Friday deals? Were you up with the larks queuing with the hordes of people outside the supermarket or did you roll out of bed, switch on your laptop and bag a bargain from the comfort of your own home?

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It seems that this year, most people did the latter. A far cry from the violent scenes of Black Friday 2014, stores were left near deserted — despite opening earlier — as we turned to our trusty laptops, tablets and mobiles to bag those must-have deals.

While many of us ditched the high street, online retailers were booming. In the first hour of Black Friday, Argos reported that its web visits were up by 50% compared to the previous year. Likewise, retail giant Currys PC World received its highest ever number of online orders, while department store John Lewis’ website was taking five orders every second!

Black Friday may have been and gone — but what has it taught us? Well, Black Friday 2016 has underlined a clear shift in consumer buying habits. With deals readily available online and delivered direct to our door, we’re cutting out the middle man in favour of convenience. Experts predict that this isn’t a one off — in the coming years, it’s expected that the gap between the high street and online will widen, overtaking Cyber Monday in terms of revenue.

For businesses, it’s long past time to turn your attention to digital. Putting it off or half-committing to a sub-standard website is no longer good enough. We’ve all heard the Black Friday horror stories of sites crashing due to overwhelming demand — something you’ll naturally want to avoid.

While Black Friday 2017 seems a long way off, developing a digital strategy now will place you in good stead for the year ahead — not just for the retail bonanza. As mobile continues to grow and more of us adopt digital lives, you’ll need to cater to changing mentalities if you want to stand out from your competitors and grow your success.

To find out how Mediaworks can help you perfect your digital performance, contact us on 0191 404 0100 or email info@mediaworks.co.uk.

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Mediaworks

Creative Search Agency

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