News, Insights & Events

The sunset of Google's Universal Analytics on July 1st 2023 has accelerated the adoption of the new analytics platform, GA4. For many marketers and businesses, Universal has been an ever presence in how they attribute traffic and conversions on through their website, so it’s not a huge surprise that businesses and marketers are facing challenges when adapting to the changing in reporting, data accuracy and attribution of website traffic and conversions.

Google Analytics 4 (GA4) holds great potential for unlocking valuable insights, but it also presents unique challenges when it comes to data accuracy. If you’re struggling to reconcile your GA4 data sources, it’s worth addressing those concerns.

The arrival of Google Analytics 4 (GA4) has brought new capabilities for users, but it has brought along some new challenges too. Businesses and marketers are seeking clarity on what the handover from Universal Analytics (UA) to GA4 will mean for them. This blog will dive into some of the key details around cardinality, data processing latency and more, so you feel empowered to wield GA4 to the best of your ability.

Video marketing is more important than ever as we head in to 2023 with 64% of consumers saying they’re more likely to buy a product or service after watching a video about it.

We all know video is a phenomenal marketing tool. Video dramatically increases engagement, increased web conversions, and can help train, inform, and retain your customers – increasing retention and loyalty. People are watching more video online than ever before – in fact, over 80% of all global Internet traffic now comes from video content.

In this blog, we will be discussing product announcements made by Google relating to automation through Performance Max (PMax), testing of privacy-forward solutions and My Ad Center, the latest updates to data-driven measurement, and new retail and shopping features.