London Digital Breakfast: Customer Acquisition and Engagement: Creating a Path of Least Resistance
24th May 2019, 08:30am FREE
Six Pancras Square, Kings Cross, London N1C 4AG
People are embracing digital more than ever. With over 90% of the UK population online every day, the shift from offline is now impacting the search for information, products and services.
As digital consumption increases, so does demand. Customers want brands to know what they need, when they need it and how they can deliver that result instantly. It’s never been as crucial to get in front of your target audience before your competitors do.
But do you know your target customer and the tactics needed to convert your digital goals?
Join Mediaworks and Google as they will focus on how you can collect data, better understand your customers, and apply this insight to benefit your targeting and creative output.
Why digital is changing the customer experience
What the latest search updates are from Google
How personalisation and user experience are key to driving revenue and customer retention
How your paid search performance can be improved by using data and insights from other channels
09:00 Registration, Free Breakfast & Networking
09:30 Welcome & Introduction
09:45 Focus On The User and All Else Will Follow – Susie Gorman, Google
10:00 Don’t Focus on the Clicks, Focus on the Customer – Daniel Hoggan, Mediaworks
10:30 Using Data and Insights to Inform Your Paid Search Strategy – Henrietta Foy, Mediaworks
10:45 The Trends Driving the Future of Google Advertising – Google
11:15 Questions & Answers – Challenges Faced in Ecommerce Today
Book Now to Avoid Disappointment!