London Digital Breakfast: Customer Acquisition and Engagement: Creating a Path of Least Resistance

24th May 2019, 08:30am          FREE

Six Pancras Square, Kings Cross, London N1C 4AG

People are embracing digital more than ever. With over 90% of the UK population online every day, the shift from offline is now impacting the search for information, products and services.

As digital consumption increases, so does demand.  Customers want brands to know what they need, when they need it and how they can deliver that result instantly. It’s never been as crucial to get in front of your target audience before your competitors do.

But do you know your target customer and the tactics needed to convert your digital goals?

Join Mediaworks and Google as they will focus on how you can collect data, better understand your customers, and apply this insight to benefit your targeting and creative output.

Key Takeaways

Why digital is changing the customer experience

What the latest search updates are from Google

How personalisation and user experience are key to driving revenue and customer retention

How your paid search performance can be improved by using data and insights from other channels

Agenda

09:00 Registration, Free Breakfast & Networking

09:30 Welcome & Introduction

09:45 Focus On The User and All Else Will Follow – Susie Gorman, Google

10:00 Don’t Focus on the Clicks, Focus on the Customer – Daniel Hoggan, Mediaworks

10:15 Refreshments

10:30 Using Data and Insights to Inform Your Paid Search Strategy – Henrietta Foy, Mediaworks

10:45 The Trends Driving the Future of Google Advertising – Google

11:00 TBC

11:15 Questions & Answers – Challenges Faced in Ecommerce Today

Book Now to Avoid Disappointment!