Mediaworks

Mediaworks Latest Digital Breakfast Measures as the Most Successful Yet

Throughout the months of August, September and October, brand representatives and clients across the UK attended one of Mediaworks’ popular Digital Breakfast Seminars. Teaming up with global giants Google and innovative software company Calltracks, the focus was all around measuring data and the importance it possesses.

Representatives from an array of highly respectable companies were in attendance across the three events. Our first event in Edinburgh saw the likes of Heineken, Barrhead Travel and the Scottish Government attend. The second event, held in Newcastle, welcomed big local names Newcastle Building Society, Gateshead Council and British Engines. Our third and final event in Yorkshire gave us our concluding interaction with top companies, including Asda, Yorkshire Water and Nestlé.

The speakers offered key insights into the importance of measurement, the world of attribution, and how to present data to drive meaningful insights. The seminar’s schedule included:

Technical Director at Mediaworks, Daniel Hoggan, focused on the importance of measuring data, and how to report using the right tools.

Agency Development Manager at Google, Stephen Power, helped companies to understand the importance of choosing the right attribution model for their business.

CEO at Calltracks, Stuart Buckley, rounded off the final discussion of the seminar by presenting the importance of online/offline attribution and what call tracking can do for your brand.

After the experience and insights of these three key speakers, the speakers opened a Q&A session, which gave representatives a chance to touch on any themes and/or areas they wished to discuss within more detail.

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