Up Next: Our Edinburgh Data-Driven Breakfast Seminar
Data is an essential part of any marketing campaign — if you don’t know who your target audience is or how they behave online, how can you ever successfully connect with them? With the importance of data growing on a near daily basis, it’s essential that you understand how to extract and use the insights it offers.
As part of our Data-Driven Digital Breakfast series, we’re pleased to announce that we’re bringing the event to Edinburgh. Following the success of our Yorkshire and North East events, we’ll be in the Scottish capital on 7th June from 8:30am at Microsoft, Waverley Gate, where we’ll be joined by speakers from tech giant Microsoft and professional services leader PwC.
With each of our speakers taking on a key data development and drawing on their own industry experience, the agenda for the day includes:
Daniel Hoggan, Technical Director at Mediaworks
The importance of capturing, analysing and harnessing the power of data in digital marketing.
Artificial Intelligence for Data Collection
Sophie Sarin, Search Manager at Microsoft
Providing a glimpse into Microsoft’s bot framework and showing you how your brand can connect with consumers across different user interfaces.
Cyber Security Threats and How to Protect Your Business
Ross Foley, Senior Manager at PwC
A discussion of how to safeguard business-critical data following GDPR changes.