Up Next: Our Edinburgh Measurement Matters Digital Breakfast
The number of channels available to marketers to drive revenue generation has increased significantly over the years and with the shift from traditional to digital marketing expecting to continue through the advancements in artificial intelligence, the increase of mobile users and the emergence of voice search – how are you expected to measure all of this data?
Mediaworks are excited to announce the third in the series of our popular Breakfast Seminars, where we will focus on the importance of measuring data. Join us on Wednesday 22nd August at 8.30 – 11.30 am at PwC Edinburgh, where Mediaworks will be teaming up with global giants Google and innovative software company Calltracks to lead you through what data you can collect, measure and visualise.
Our speakers will be offering key insights into the importance of measurement, the world of attribution, and how to present data to drive meaningful insights. The seminar’s agenda will include:
Importance of Measurement
Daniel Hoggan, Technical Director at Mediaworks
The importance of measuring data and how to report using the right tools.
Measuring Online and Offline Together
Stuart Buckley, CEO at Calltracks
The importance of online/offline attribution and what call tracking can do for your brand.
Attribution and Automation
Stephen Power, Agency Development Manager at Google
Helping you understand the importance of choosing the right attribution model.