Scotland Digital Breakfast: Building Blocks for Digital Success

5th September 2019, 08:30am          FREE

2-4 Waterloo Place | WaverleyGate | Edinburgh EH1 3EG | United Kingdom

Did you know that 67% of a customer purchase journey happens digitally yet the final sale is likely to happen offline through face to face or phone to phone?

Even if you don’t sell online it doesn’t mean digital shouldn’t be at the core of what you do or how you interact with your target audience.

Potential customers will be weaving in and out of online experiences every day engaging in useful content or researching a product or service. So, it’s important to understand how you can engage with the right content, target the right person and ultimately measure the impact of your digital success on your offline sales.

Join Mediaworks, Microsoft and Special Guests as we discuss the building blocks that you need and your organisation need for digital success, from unique targeting to establishing internal buy-in.


Andrew Blenkinsop, Mediaworks – If You Can’t Be Everywhere, Be in the Right Places

Learn how to target your customers with the right content, on the right channel, at the right stage of the purchasing journey both on and offline.

Jason Miller, Microsoft – How to leverage Microsoft Advertising and LinkedIn to drive demand.

Understand how you can utilise Microsoft and LinkedIn data to better optimise your search and social campaigns.

Daniel Hoggan, Mediaworks – Measure the Offline Impact of Online Tactics

How to use measurement to drive success and show commercial value to get internal buy-in.

Mediaworks – Getting everyone to buy into Digital

Everyone including traditional industries can embrace digital and drive organisational change, but how do you get internal support and buy-in?

Book Now to Avoid Disappointment!


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