MW017 | Marketing In A Crisis: Food and Drink Sector
Release date: 7th May 2020
In this sector-focused edition, Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing above-normal demand and adapating marketing campaigns during the COVID-19 outbreak.
Paul and Dave also discuss emerging food and drink trends including stay-at-home dining, rise of localism and the sudden shift of consumer shopping patterns and behaviours amidst the crisis.
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