Advanced Google Analytics
Designed as a follow-up session to our Introduction to Google Analytics event, Advanced Google Analytics builds on attendees’ pre-existing knowledge of this essential tool.
During the event, we take a closer look at Google Analytics, using our industry insight to show how you can make it work harder for you. From custom dashboards to more effective data capture, we’ve got it covered.
What does the event cover?
We’ll show you how to make the most of one of the world’s most powerful digital tools. You’ll learn how to:
- Measure success with event and UTM tracking.
- Discover additional features to help you get more from Google Analytics.
- Create custom dashboards and reports to truly maximise your measurements.
- Use additional Google services to bolster your data.
Who should attend?
Aimed as a top-up session for Introduction to Google Analytics attendees, the event is also suitable for everyone from CEOs to marketing personnel who want to further their knowledge of this important tool.
When and where?