Introduction to Google Shopping
Google Shopping helps your brand occupy a prime spot on the search engine results pages, promoting your products to an audience that is ready and waiting to purchase. Get it right and you can enjoy boosted sales and an impressive ROI. Get it wrong and you could miss out on a lucrative market share.
With busy shopping periods fast-approaching, will you leave your Google Shopping success to chance this year? Or will you take action and join us for our Google Shopping Mediaworks Masterclass?
WHAT DOES THE EVENT COVER?
During our Masterclass, you will learn the basics of setting up and optimising your Google Shopping campaign, as well as:
- An overview of how Google Shopping is beneficial across sectors.
- How to use Merchant Centre, Google AdWords and Analytics to set up Google Shopping.
- Best practices for creating and managing your Google Shopping feed.
- Tips for optimising Product Listing Ads (PLAs) in Google AdWords.
WHO SHOULD ATTEND?
If you’re a retailer or digital marketer, attending our Google Shopping Masterclass is essential for gaining actionable insights from the digital experts — and perfect for maximising the ROI of your existing or next paid search campaign.
WHEN AND WHERE?