ORM: The Internet Never Forgets
Scandalous videos, bad reviews, negative comments – will you let them damage your brand’s image?
When bad things happen to good brands, you’ll need an effective strategy in place to deal with the impact — or better still, safeguard your company before it happens. Whether it’s reactive or proactive, online reputation management (ORM) can help you regain control of your brand’s online image.
What does the event cover?
- The most common vulnerabilities of brands and the threats they face.
- How to analyse threats to reduce the impact they have.
- How to track brand searches and clean up any negative search results.
- The wider implications of ORM.
Who should attend?
With our dependence on digital growing, this event is essential for effectively managing your brand online. From upper management to marketing teams, anyone who values the reputation of their brand or staff should attend.
When and where?