The Search For Strategy 2020
You may be re-focusing your marketing efforts or planning a strategy for the new financial year in April but are unsure whether search engine optimisation (SEO) is the right channel for you this year?
Join us as we present the importance of Search as part of your 2020 marketing strategy.
WHAT DOES THE EVENT COVER?
- Understanding fundamentals of SEO; Technical SEO, Onsite and Offsite content.
- An overview of key SEO tools and how to use them, including Google Analytics.
- How to set realistic targets and identify areas of improvement on your site.
- Adhering to Google’s webmaster guidelines to ensure your efforts are successful.
- Understanding the difference between brand vs. information led searches.
- Highlight what we have seen over the past 12 months in terms of the shift in the SEO Landscape including Local, Video and Voice search.
WHO SHOULD ATTEND?
SEO is essential for improving search engine rankings. As such, this masterclass is of interest to all business owners and marketing teams who want to improve their brand’s digital performance.
WHY SHOULD I ATTEND?
- Expert marketing advice
- Exclusive SEO advice citing key opportunities for 2020
- Free breakfast and network
TIMINGS, DATE AND LOCATION?
Wednesday 29th January