Download Our Automotive Industry Digital Marketing Review White Paper
Mediaworks has prepared the following white paper to analyse the current digital landscape in the automotive sector. Through examining key digital metrics, we have established the automotive brands with the strongest digital profiles — how did your brand fare?
From virtual showrooms to a new breed of well‑informed customers, digital has already altered the automotive sector — and our dependence is expected to grow in the coming years.
In 2016, the number of new cars sold in the UK reached an all-time high. According to figures from The Society of Motor Manufacturers and Traders (SMMT), 2.69 million cars were registered — up 2% on 2015’s performance. Although largely attributed to fleets, private car sales still remain historically high at 1.2 million.
Offering actionable advice and invaluable industry insights, it’s essential reading for digital marketing managers and personnel.