Download Our Mother & Baby Digital Marketing Review White Paper
Mediaworks has prepared the following white paper to analyse the current digital landscape in the parenting sector. Through examining key digital metrics, we have established the mother and baby brands with the strongest digital profiles — how did your brand fare?
Time-poor parents have already embraced digital platforms. With a large proportion of their target audience actively online, the challenge for mother and baby brands is now engaging with users and claiming their market share in an increasingly competitive sphere.
Parents spend 61% more online than non-parents, with 49% of parents saying they couldn’t live without online shopping. Likewise, 47% rely on the internet to find parenting advice. Clearly, digital dominates the mother and baby market so to succeed, brands will need a strong digital strategy in place.
With this in mind, how is your brand performing? Our white paper provides an insightful analysis of the current mother and baby market, highlighting the digital leaders. Essential reading for digital marketing managers and personnel, it features actionable advice to help you create successful digital campaigns.