Download our Automotive Digital White Paper: The Digital Review 2018
The UK’s Automotive sector is in a state of flux. The number of new car registrations are slowly decreasing yet second hand car purchases are on the rise. With over 70% of the UK population currently owning a car and more than half of that number planning to purchase a car in the next three years auto retailers are continually looking for new innovative ways to drive sales.
Future car sales will depend on digital continuing to alter the automotive customer experience. From virtual showrooms to a new breed of well-informed customers, the strength of your online presence could be what makes or breaks your brand in this highly competitive sphere.
So how does your brand shape up against the competition? Mediaworks Automotive Digital Marketing Review 2018 examines the digital performance of brands across the UK’s largest automotive companies. From dealerships, online marketplaces, rental and manufacturers to after-sales brands in the repairs, roadside assistance and tyres markets.