Download our Driving Digital White Paper: The Digital Forecast 2018
96% of car purchases take place offline — but everything else happens online. 86% of pre-purchase research is done digitally, with half of customers turning to the internet to find their chosen dealer. With a large proportion of your target audience actively using digital, having an inferior web presence can significantly hinder your automotive brand’s success both now and in the future.
As digital tightens its grip on the automotive market, we’re moving towards a wholly digital car buying process — and the shift has the backing of customers. More than half said they would complete the entire car-buying process online if they could and some vehicle manufacturers — like Honda, for example — have already rolled this out.
With digital continually evolving, is your current online presence driving you forward or applying the brakes to your brand’s success? In Mediaworks’ Driving Digital: The Digital Forecast 2018 white paper, we discuss the six key digital trends automotive brands will face in 2018. Delivering actionable insights, our white paper highlights the areas you need to focus on.